Software as a Service Market Trainee - Nairobi at Brites Management

Duties and Responsibilities

• Develop and implement marketing strategies to promote software products
• Conduct market research to identify potential customers and their needs
• Create and manage marketing campaigns across various channels such as social media, email, and online advertising
• Generate leads and drive product adoption
• Do sales pitch and conduct product demos
• Analyze and report on marketing performance to optimize strategies and improve ROI
• Stay updated on industry trends to inform marketing efforts
• Build and maintain relationships with key stakeholders including customers, partners, and industry influencers
• Support the development of sales collateral and product messaging
• Contribute to the overall marketing and business strategy of the company

Key Requirements Skills, experience and qualification

• Excellent communication skills, both written and verbal
• Solid understanding of Software as a Service, and associated technologies
• Ability to translate highly technical software features into compelling marketing messages.
• Strong understanding of digital marketing strategies
• Experience with marketing automation tools, and the ability to analyze and interpret data to make informed marketing decisions.
• Proficiency in creating compelling marketing materials, such as website content, email campaigns, and social media posts
• Ability to build and maintain relationships with clients and partners.
• Strong understanding of analytics and metrics
• Degree in IT, BIT, Software Engineering, Computer Science and related disciplines