BBC World Service provides a focal point for viewers and listeners around the world, attracting a combined global weekly audience of over 320m. The government has recently invested in a series of initiatives which will enable us to transform our services, bringing our trusted and impartial news to more of the world.
Working in our World Services Audiences team you will have a crucial role in enabling our journalism. As specialists in research and analytics, we help the BBC World Service tell the stories that only the BBC can. We give our journalists a richer and more lifelike picture of our audiences so they can provide unique international context for the news that affects people’s lives. Explaining not just what is happening, but why it matters. And we will continue to reach new audiences, doing more with digital and social to tell stories differently and involve people in a global conversation
As Senior Research Executive within the World Services Audiences team, you will be involved with delivering actionable insights across BBC World Service, helping journalists, product managers, marketers and business development teams better understand their audiences and make data-driven decisions. As part of this you will contribute to the synthesis and analysis of research and best practice for World Service projects throughout the world, both quantitative and qualitative. The projects commissioned will extend beyond markets of immediate commercial interest which are difficult to research.
Skills, Knowledge and Experience Required
Analytical thinking - able to simplify complex problems, processes or projects into component parts explore and evaluate them systematically.
Planning and organising - able to think ahead in order to establish an efficient and appropriate course of action for self and others. Prioritises and plans activities taking into account all the relevant issues and factors such as deadlines, staffing and resources.
Communication - able to get one’s message understood clearly by adopting a range of styles, tools and techniques appropriate to the audience and the nature of the information.
Influencing and persuading - able to present sound and well-reasoned arguments to convince others. Can draw from a range of strategies to persuade people in a way that results in agreement or behaviour change.
Managing relationships and team working - able to build and maintain effective working relationships with a range of people. Works co-operatively with others to be part of a team, as opposed to working separately or competitively.
Flexibility - adapts and works effectively with a variety of situations, individuals or groups. Able to understand and appreciate different and opposing perspectives on an issue, to adapt an approach as the requirements of a situation change, and to change or easily accept changes in one’s own organisation or job requirements.
Creative Thinking - able to transform creative ideas into practical reality. Can look at existing situations and problems in novel ways and come up with creative solutions.
Interested and qualified? Go to BBC World Service career website on careerssearch.bbc.co.uk to apply