Lead, Marketing & Communications at Twiva Media Group Limited

The Opportunity

The Lead, Marketing and Communications plans and develops the marketing and communications strategic direction for Twiva and its clients. This position provides leadership through a highly consultative approach with diverse groups of internal and external stakeholders at all levels, in areas that include web design and content, marketing, public relations, social media and communications. In addition, the Lead, Marketing and Communications provides leadership to ensure timely delivery of all public relations, marketing and communications projects and contributes to the sustained reputation building of Twiva and that of its clients.

Qualifications

• Completion of a post-secondary degree in a relevant field (Journalism, Marketing, Communications, Public Relations and/or Advertising) or equivalent work experience
• 3 to 7 years’ senior level experience in planning and implementing marketing & communications strategies and programs using advertising, direct marketing, and public relations in traditional and social media channels - often with minimal budgets, limited resources, and unstructured processes
• Experience in the digital advertising agency field would be an asset
• Social Media Influencers would be an added advantage
• Excellent interpersonal skills, ability to negotiate and develop rapport with clients and partners
• Proficiency in proofreading, editing, researching, interviewing, and developing creative materials
• Ability to lead and influence others
• Ability to synthesize and prioritize large quantities of information from diverse sources,
• Effective listening and communication skills

Role and Responsibility

• Develop and execute the organization's marketing & communications strategy, and budget to support Twiva's and its clients’ strategic objectives
• Provide advice to leadership team in terms of marketing and communication strategies, project proposals, and expected outcomes
• Present periodic summaries and analysis of campaign/initiative success relative to goals and propose adjustments as necessary
• Manage and grow social media channels, including the voice, personality, and goals of those channels
• Oversee media relations by developing media outreach strategy and supporting Twiva team as the organizational spokesperson
• Monitor activity on issues relevant to Twiva’s and its clients’ industry to inform decision making
• Oversee marketing and communications activities for Twiva and for its clients and partners
• Own our key messages and overarching tone and voice for communications across all external channels
• Manage CSR initiatives, including storytelling, partner engagement, the organization of events, development of communications materials and integration into existing channels and materials