Brand Manager (RTD) at Kenya Wine Agencies Limited (KWAL)

Ref: BM/10/2016-Nairobi

Function / Division: Commercial

Supervisor / Manager Title: Marketing Manager

Responsibilities and Accountabilities

• In collaboration with the Marketing Manager, develop and execute successful brand management strategies aligned to the overall organisational objectives.
• Though the comprehensive understanding of the business strategy, evaluate existing and recommend new or revised ideas/concepts aimed at growing the business.  Lead in the execution of the approved ideas/concepts.
• Develop and coordinate new and revised product launch or re-launch plans to ensure successful the achievement of envisioned benefits.
• Develop and execute marketing campaigns for the assigned market segment to enhance brand visibility and drive growth in sales.
• Oversee the creation and management of sales and marketing collateral including brochures, advertisements, sales tools, mobile applications, websites, value-added services, and social media programs that generate leads and facilitate the selling process while being consistent with the branding strategy.
• Support the head of department in managing the human capital in the section through day to day supervision, performance management, training needs assessment and overall staff motivation.

Minimum Requirements

• A Bachelor’s degree in a business related field.
• Membership to a relevant professional body will be an added advantage.
• A least five (5) years’ experience in marketing or branding in a similar organisation.
• Practical experience in use of MS packages and ERP systems.

Competencies / Attributes

• A creative mind with a drive for execution of ideas and concepts for the benefit of the organisation.
• Developed project and event management skills.
• Self-starter able to work well within the team environment.
• Ability to work well under pressure in a fast paced, demanding environment.
• Proficient in the following computer software applications: Microsoft Office.
• Ability to effectively communicate both internally and externally.
• High level of integrity.

Relationships and working contacts

• Internal – Commercial team, Corporate Affairs and Plant Operations.
• External – Clients, suppliers, distributors, Agencies.