Marketing Manager at Cellulant Corporation

Job Summary: The marketing manager will be responsible for the growth of our consumer facing products in the market and for the growth of the corporate brand in the market

Key Duties and Responsibilities:

1. Create the country’s product marketing strategy in partnership with the country manager, group chief of brand, group marketing growth manager, and the group chief product officer

2. Execute the product marketing strategy to ensure that targets are consistently met and surpassed. This will require:

2.1. Coordinating different parts of the business towards the same goal, including the following practices: service management & operations, business development, and product development
2.2. Personally doing as much of the marketing work, preferably digital marketing but also possibly public relations (PR), field sales, and any other marketing means which we decide to use
2.3. Managing any external partners towards accomplishment of the same goals, including any agencies we decide to hire, and any media partners including for digital media(e.g. Google), and traditional media (e.g. TV)

3. Serve as a brand & marketing liaison for the country, and execute country-specific programs that drive brand relevance including by implementing strong in-country marketing and communications plans, so as to strengthen Cellulant’s product and corporate brand identities in the market.

Personal Profile

• Highly driven and personally ambitious
• Takes great pride in her / his work
• Knows how to get things done through other people, even when those people don’t report to her/ him
• Knows how to structure a vague problem, elicit support from the right sources
• Someone with the personal confidence and self belief that (s)he will get things done, no matter what.
• Able to work consistently towards achievement of a goal. Even where this requires doing the same things everyday.
• Has a good sense of her / his strengths and weaknesses as they pertain to work, and is eager to learn

Qualifications, Skills and Experience:

• Minimum of a Bachelor's degree in Marketing, Business Administration, or a related field
• 3+ years of customer acquisition experience for technology products in Kenya
• Experience with new media and traditional marketing, utilizing Above the Line and Below the Line media
• Fluency with marketing analytics tools like Adobe Analytics, Google Analytics and
• Enterprise Marketing Management platforms
• Strong project management experience
• Able to hold have a good conversation with the Queen in English, and write letters to he/ she would enjoy reading; wouldn't embarrass herself / himself having a conversation in Swahili with a Mombasa native

What do we offer you?

When working at Cellulant*, you can expect to work on a diverse range of problems, with young, entrepreneurial, inspiring and creative colleagues. You will have ample opportunities for growth and career development, and we highly value continuous learning. We offer you a challenging position in which you will be rewarded for performance.