E-Commerce Acqusition at Safaricom Kenya

Brief Description

Reporting to the HOD-E-Commerce, the position holder will This Position is leads the acquisition strategy for e-commerce to ensure both merchants & consumers are consistently using the platform.

This position ensures that the customer experience & Merchant experience through these channels is excellent and is constantly improved to deliver against user and customer needs there by leading to increased traffic.

E-Commerce Acqusition Job Responsibilities

• Own all Acquisition campaigns, processes & activation activities to drive brand awareness & increased traffic to the site
• Own & manage the budget for e-commerce
• Own and manage day-to-day relationships with external suppliers/agencies who support the delivery of the digital experience for customers
• Maintaining strong relations and follow ups with key partner’s/merchants incl. terms and conditions, pricing, settlements, negotiations, discounts, quality inspections.
• Lead e-commerce acquisition marketing activities affiliates, emails, mobile, search engine marketing, onsite promotions, video media formats
• Work hand in hand with the e-commerce content team and Technology where appropriate to deliver market a seamless leading user experience
• Own day to day relationships & engagements with our commercial teams, communications & social media teams to ensure we have a robust & engaged platform with our customers.
• Undertake merchant/ customer training as may be appropriate
• Ensure all merchants are selected & on boarded in line with laid down guidelines.
• Work with cross functional teams-CBU(Segments), Merchants department, Technology to ensure flawless onboarding for consumers/Merchants
• Stay up-to-date in digital technologies and marketing trends & use the same to drive our acquisition strategy.
• Consistently develop & manage merchant/Partner portfolio pipeline & manage the negotiations, discounts ecosystem.
• Achieve the number of transactions per customer per plan
• No of merchants on boarded as per plan
• No of daily & 30 day active customers
• Development of Acquisition plans & activities in line with the e-commerce strategy
• Solid relationships with our Merchant/partner ecosystem.
• Achieve ME/EI as per plan

Requirements for the E-Commerce Acqusition Job

• Degree in a Business related field
• Post graduate certification in online Marketing will be an added advantage
• At least 5 year’s hands-on experience with an online retailer in digital & Partner management.
• Solid experience with Google analytics, & email service provider.