PR- Social Media Executive at Corporate Staffing

Responsibilities for the PR- Social Media Executive Job

• Curate relevant content to reach the company’s ideal customers
• Create, curate, and manage all published content (images, video and written)
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales
• Conduct online advocacy and open stream for cross promotions
• Develop and expand community and/or blogger outreach efforts
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog)
• Design, create and manage promotions and Social ad campaigns
• Compile report for management showing results (ROI)
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics
• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly
• Monitor trends in Social Media tools, applications, channels, design and strategy
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results

PR- Social Media Executive Job Qualifications

• Marketing Degree
• Minimum 2 years’ experience in a similar industry
• Ability to demonstrates creativity and documented immersion in various social media platforms
• Proficient in content marketing theory and application
• Working knowledge of principles of SEO
• Have experience in sourcing and managing content development and publishing
• Possesses functional knowledge and/or personal experience with WordPress
• Demonstrates winning Social Customer Service techniques
• Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues
• Ability to take the lead and guide other employees when necessary