Copywriter Intern at Genesis Interactive

Responsibilities for the Copywriter Internship 

• Genesis Interactive is looking for a qualified copywriter intern to join our digital advertising team. You will be involved in award-winning strategic creative content development and execution;
• Collaborate with the creative and business teams to translate business goals into unique marketing and service experiences
• Participate in the creative experience content strategy and thought leadership for the content dispersed on the Agency’s platforms and make the Agency brand into a thought leader in digital marketing and advertising in the market
• Participate in creative brainstorms, client briefs and pitches; working with the team to create and pitch award-winning pitches and campaigns that win over the client
• Conceptualise digital campaigns, social media applications, websites, banner campaigns, direct concept & copy development (eCRM, direct, DM)
• Develop copy for digital elements of multichannel campaigns
• Effectively communicate the Agency’s service offering with supporting rationale and thought processing that addresses business and client needs, consequently driving lead conversions
• Attend client consultations with the account management team to clarify and internalize the brand’s requirements and core messages
• Extend global marketing strategies into effective, unique digital marketing experiences online
• Work with the team and build an unrivalled online community that evolves to own the online share of voice in digital marketing in Kenya and Africa as a whole via the social communities you build, having high engagement rates and a large following
• Familiarize yourself with advertising and promotional material used by competitors and understand the class of consumers the advertiser desires to reach and target advertising to their tastes
• Stay up-to date in new creative technologies and analyze new trends and data to identify unique opportunities for the Agency and its clients
• Guard against production of deceptive copy or advertisements that may lead to consumer confusion
• Scrutinize the syntax and semantics of copy
• Work on multiple projects at the same time

Qualifications for the Copywriter Internship

• People with digital marketing knowledge and experience, who are looking to break boundaries.
• Go beyond the norm and do something big, reinvent advertising as we know it and make their mark.
• If you have the passion, have an excellent command of the English language and a proven track-record for creating winning copy/ content, we have the place for you.