Digital Marketing Executive at The Wealthsmith Limited

Responsibilities for the Digital Marketing Executive Job

• Develop, design and manage successful digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organization’s website(s)
• Write and optimize content for the website and social networking accounts such as Facebook and Twitter
• Track and analyze website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, and audio content to online sites, social media sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material to supplement online products
• Attend product launches and networking events

Key skills

• Editing and writing skills: ability to devise and edit content for various digital platforms. Writing Facebook posts, tweets, Instagram posts may well be an integral part of the job
• Speaking skills: ability to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is. This will mainly be deployed internally.
• Video editing skills: Website and social media content will not just be text but frequently visual as well
• Web development skills: sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills
• Project management skills: ability to work within timelines especially when handling time-sensitive projects and working to deadlines

Qualifications for the Digital Marketing Executive Job

• Undergraduate degree in marketing from a recognized institution
• Minimum of 2 years in digital communication and marketing. Experience in graphic design is an added advantage.