Strategy and Development Manager at Kenya Tourism Board

Ref. ESS/KTB/3/6/2017

Reporting to the Chief Executive Officer, the Strategy and Development Manager is responsible for the management of the strategy and development functions of KTB including elaborating the marketing strategy and implementation of the plans of action, ensuring KTB remains competitive.

Key Responsibilities

• Lead the development and implementation of KTB’s Corporate and Destination Strategy, ensuring that it responds to the national strategy and tourism sector plans, including Vision 2030;
• Scan the environment to determine the need for review or change in strategies;
• Identify and capitalise on opportunities to influence the development of public policy at the local, regional and national levels;
• Forge strategic partnerships with internal and external stakeholders in order to evaluate and recommend destination development initiatives that improve tourism in Kenya;
• Develop and implement appropriate tools for cascading, monitoring and evaluating the delivery of the Corporate and Destination strategy; and
• Oversee the effective implementation of the quality management systems in KTB.

Person Specifications

• Bachelor’s degree in Business Administration, Marketing, IT or Tourism;
• Master’s degree in a relevant field; and
• At least seven (7) years relevant experience, with five (5) years served in a managerial role.

Additional Requirements

Shortlisted candidates will be required to satisfy the requirements of Chapter Six of the Constitution of Kenya 2010 and will be required to submit among other documents:

• Certificate of Good Conduct from the Directorate of Criminal Investigations;
• Clearance Certificate from the Higher Education Loans Board;
• Tax Compliance Certificate from the Kenya Revenue Authority;
• Clearance from the Ethics and Anti-Corruption Commission; and
• Report from an Approved Credit Reference Bureau, if shortlisted for interview.