Head of Trade Marketing at Telkom Kenya

Role Purpose: 

The Head of Trade Marketing and Acquisition will create, drive and manage all promotional activity within the distribution & sales channel. They will also pro-actively drive the brand and ground level animations.

Key Duties and Responsibilities

• Strategically implement and supervise trade marketing initiatives in all the regions
• Grow and retain acquisitions within the  regions as well as managing quality of the acquisition
• Budget ownership for all trade marketing activities
• Create all merchandise and in-store collateral
• Create, build and manage mass market/trade marketing animations and road shows
• Pro-actively seek to maximize SIM, devices and electronic airtime, profile and take-up.
• Creation of brand strategy and positioning
• Enforce processes and procedures for customer sign-up
• Work hand in hand with the Regional Sales team and giving them appropriate business advice and support

Academic/ Professional Qualifications

• Bachelor’s degree in Marketing or related field from a recognized institution 
• Experience in similar position from a reputable organization (minimum 5+ years)
• Clear FMCG experience

Professional Skills:

• Strong market perception and understanding to select actions with the highest chances of success and growth
• Good knowledge of product marketing basics: marketing mix, exploiting market research materials
• Excellent communication / presentation skills (oral & written)