Digital Marketing Manager at Jambojet

Job description

Jambojet is a low-cost airline set to revolutionize the way you travel by opening up the skies for all to fly for less. We are currently recruiting for the following opportunity.

Location: Embakasi, Nairobi

Description:

We are looking for an experienced digital marketing manager with the expertise to develop, implement a fully integrated digital marketing strategy.

Job Requirements:

• To initiate, plan and implement digital sales and marketing campaigns, focused at meeting online revenue targets while ensuring a seamless online experience across all ecommerce, social media, mobile and online media channels.
• Ensure brand assets deliver unified messaging and consistent branding across all digital marketing and communications in line with non-digital assets.
• Develop content aligned to customer journey and relevant territories for use across brand website, media, social media, trade websites, 3rd party influencers.
• Implement a social media strategy that will grow and engage our audiences across Instagram, Twitter and Facebook, among other platforms.
• Develop and implement social media campaigns that drive engagement and increase share of voice.
• Develop an email marketing strategy to grow the consumer database and increase the customer lifetime value.
• Main lead in developing and managing digital marketing campaigns, utilizing a range of techniques including paid search, SEO and affiliate marketing to drive conversions.
• Develop and manage a robust attractive affiliate program that maximizes on sales.

Key Requirements:

• University degree from a recognized university in Marketing, Business IT.
• 5 + years working experience managing and/or working directly with online content, social media marketing and direct mail management gained in a highly dynamic and competitive environment.
• Knowledge of digital media planning (SEO, PPC, display, mobile and social platforms, campaign management, campaign optimization and strategies.
• Experience in working with a Content Management System and creating and developing content and campaign management are essential.
• Knowledge of social media tools and techniques and the ability to use them creatively.
• Expert in Google Analytics and Google AdWords with accompanying Google Certifications.
• Experience in affiliate program recruitment and management with good knowledge of the technical aspects of affiliate tracking, reporting and insights.
• Experience working with e-mail marketing tools and managing campaigns.
• Travel or hospitality industry experiences a plus.

Key Competencies

• Excellent communication (written and verbal) skills.
• Ability to communicate in a clear and concise manner as well as communicate across multiple business & customers groups.
• Strong influencing and negotiation skills.
• Ability to build business relationships and relate well with both internal and external customers.
• Ability build consensus and work effectively within a cross-departmental teams in the organization as well as third party partners.
• Results driven -able to efficiently manage time, meet deadlines and communicate risks, resource needs, and priorities and deliver results.
• High sense of urgency and attention to detail. Ability to work without supervision and meet strict deadlines.