Digitial Marketing and Communications Specialist at GardaWorld

Job description

Reports to: GardaWorld IPS Managing Director, East Africa and the Marketing Manager, Dubai

Direct Reports: Regional Analyst

Place Of Work/travel

KK Security Headquarters, School Lane, Westlands, Nairobi, Kenya, with occasional travel throughout the region where the business has its operations.

International travel may be required on an ad hoc basis to our management offices in UAE, UK, Brussels and Washington.

Contact And Cooperation

Internally: Region-wide with a focus on the KK business.

Externally: Government, clients, vendors, security partners and service providers.

Job Summary

The Digitial Marketing and Communications Specialist will be responsible for supporting and executing a broad range of marketing and communication projects, specifically digital marketing, working hand-in-hand with the Marketing teams in Montreal and Dubai. This will be achieved by developing communication strategies that support the global GardaWorld digital platform through corporate communications, public affairs / relations, press office and e-marketing. Another key responsibility will be to maintain the brand and where it is refreshed or replaced, work with the Montreal and Dubai teams to project manage and roll it out. Further the position will manage the Regional Analyst role on a day to day basis. Additionally, this role will provide executive administrative support to the MD, East Africa by managing agendas, e-mails and incoming and outgoing calls. This position will be a trusted member of the team; therefore discretion and confidentiality are essential attributes for fulfilling this function successfully.

Key Responsibilities

The incumbent may be requested to attend conferences and events, as well as meetings with current and potential clients. Often this position will be the first point of contact for individuals from both inside and outside the organization. Main responsibilities include, but are not limited to:

Marketing and Communications

• Contribute to the internal communications editorial calendar and develop content for the intranet, blog and social media accounts;
• Ensure quality control for all brand/marketing related projects including consistency and promotion of the KK Security/GardaWorld brand as well as its values;
• Support rebrand, integration and change initiatives with creative communications;
• Develop/maintain social media profiles and quality content on Twitter, Instagram, Facebook and LinkedIn;
• Support and develop leadership communications, including internal quarterly newsletters, good news bulletins;
• Support, communicate and report on CSR activities for the region;
• Develop and manage an internal communications Champions network;
• Ensure that key developments and successes are communicated effectively;
• Organize and coordinate key VIP events when required such as business breakfasts and targeted conferences;
• Collaborate with the Employer Brand and Communications Montreal team to coordinate and adapt key corporate campaigns and initiatives;
• Manage PR and press relationships;
• Monitor internal compliance with all media and communications policies and procedures;
• Support the region with all their digital and physical marketing materials;
• Manage inbound marketing system, including campaign development and data analysis;
• Responsible for managing the Group marketing and communications budget to include monitoring of the Group’s involvement in all CSR initiatives;
• Lead in any online sales initiatives and to support any physical sales pitches to include attending and presenting in meetings / events;
• Responsible for leading and coordinating any market research initiatives.

Executive Administrator

• Dealing with all incoming correspondence and communications on behalf the MD East Africa;
• Taking minutes of meetings of board meetings and management meetings;
• Carrying out background research and presenting findings in a timely manner;
• Producing documents, briefing papers, reports and presentations;
• Organizing and attending meetings;
• Assisting the Executive team with general decision making and delegation processes, to ensure work is covered in their absence;
• Arranging travel and accommodation for the Group Executive Team (MD, FD & MD Transformational Office) ;
• Screening telephone calls, enquiries and requests, directly managing a response where appropriate;
• Meeting and greeting visitors at all levels of seniority;
• Organizing and maintaining diaries and making appointments;
• Assisting in the preparation of presentations and/or speeches for employees and clients;
• Developing and maintaining a historical knowledge base in both soft and hard copy form;
• Following up on all MD East Africa’s action items to ensure that all senior managers meet their agreed upon deliverables and timelines;
• Contributes to team effort by accomplishing related results as needed.

Authority

As directed and delegated by the MD East Africa.

Accountability

The Digitial Marketing and Communications Specialist is accountable to the MD East Africa for their responsibilities stated in this job description. These responsibilities will be monitored and managed through the mid-year and annual performance reviews and supported through the monitoring of their KPIs.

Competencies

• Team player and high degree of motivation and loyalty;
• Flexible in working hours and problem solving attitude;
• Fluent in English; oral and written;
• Understanding of Socio-Economic factors and marketing trends within the East Africa region;
• Must have excellent written and verbal communication skills;
• Must have excellent working knowledge of the Microsoft Office suite, Visio and IT;
• Strong working knowledge of HTML, Word Press, Email Campaign systems, Facebook, Twitter, YouTube, LinkedIn and Instagram;
• Ability to work with remote Marketing & Communication team members and colleagues;
• Ability to prioritize and handle multiple projects simultaneously;
• Self-starter, willing to work independently yet take direction openly;
• High level of integrity, ethics and values with an exemplary work ethic.

Qualifications & Experience

• Bachelor degree in Business Administration, Marketing (ideally in digital), Communications or similar;
• 3 plus years professional experience in an administrative role with a focus on supporting executives and/or working with internal communications;
• 1 year of professional internet marketing experience desirable;
• Experience working with a multinational organisation;
• Familiarity with pay-per-click marketing and other marketing channels;
• Early adopter of emerging technology;
• Experience with marketing automation and CRM software;
• Digital proficiency with sales lead generation experience