Marketing Communications Manager at Kenya Red Cross Society

HR/CROSS/10/2018

Reporting to the Head of Sales and Marketing the Marketing Communications Manager will be responsible for:

Key Responsibilities

• Analyze and understand the viewing habits of target audience, and the communication activity of competitors
• Communication planning and implementation of the television channel and all programs
• Manage advertising and media campaigns; organize events and other BTL activities with the involvement of the appropriate agency
• Maintain good relationship with other media owners, manage potential barter agreements
• Manage Public Relationship and Personal Branding of celebrities
• Develop and maintain strong digital and social media presence
• To be involved in the development of on-air promo communication strategy
• Support sales with B2B communication activities

Requirements

• Minimum 5 years of marketing communications experience on advertiser, media owner or advertising/media agency side.
• Business Degree with focus on marketing or communication Strong analytical ability
• Understanding of consumer behavior and needs
• Strong communication and interpersonal skills
• Relationship building and client service capability
• Have the ability to think big and deliver innovative strategic solutions
• Strong digital and social media background