Brand & Admissions Manager at Nova Pioneer

Nova Pioneer is looking for a superstar Brand & Admissions Manager to lead a vibrant and talented team. The goal of the Brand & Admissions team is to help expand our Nova Pioneer footprint across Kenya while achieving our annual admissions enrolment targets and delivering an exceptional prospective parent and student experience. This role is based in Nairobi, Kenya.

Responsibilities

• Team building and coaching
• Foster the growth and development of a team of Brand & Admissions Associates, supporting the potential of each individual’s best version of him/herself
• Monitoring and inspiring morale and the continuous upward shift in the experience of joy at work as a delivery orientated Nova Pioneer team
• Closely support each member of the team, ensuring weekly and daily prioritisation and execution aligned with broader goals and admissions targets
• Admissions performance
• Continuous tracking of data on admissions performance, giving key stakeholders visibility into our progress against targets
• Regular problem-solving to remove bottlenecks and improve performance to meet targets, ensuring the team of Brand and Admissions Associates are able to facilitate and track each applicant through the admissions funnel, from application to admissions decision in an organized and timely manner that reflects the Nova Pioneer brand
• Gather insights to ensure an approach that is different in the ways that are necessary for each community in which Nova Pioneer schools are located
• Admissions process strategy
• Ensure continuous improvement in the admissions strategy across the network of schools
• Build a thorough understanding of how parents in our target demographic think about school choice and properly segment and customize the experience based on their perceptions, preferences and decision-making criteria
• Craft a customer journey that articulates clearly the joy and innovation that is experienced within the community, ensuring all necessary legal and administrative requirements are met
• Develop methodologies to meticulously track ROI of our admissions initiatives and activations and make data-driven decisions to positively impact enrollment
• Brand building
• Build the mechanisms that allows the collection and creation of compelling content for digital distribution by other members of the marketing team which engages current and prospective families. Compelling content drives brand awareness and catapults Nova Pioneer into the stratosphere of game-changing educational organisations.
• Ensure consistent improvement in the ways in which we amplify the message of how Nova Pioneer builds innovators and leaders throughout the prospective parent and student admissions experience
• Drive significant and sustainable improvement in the on-campus touchpoints that parents have with us through events like Open Day, Campus Experience and Accepted events.

Qualifications

• You have at least 5+ years experience building and managing important relationships in marketing, communications and/or business development positions.
• You are results driven: You are goal oriented, move fast and take ownership of work
• You have a strong ability to work with data: You know how to structure data in a compelling way, analyse data to pull out key insights and trends, and
• make data-driven decisions
• You have strong project management skills: You are able to juggle multiple tasks, provide support to junior level staff and meet deadlines and targets
• You are a great communicator: You are able to provide a clear and persuasive pitch to anyone and have excellent written and verbal communication skills
• You are entrepreneurial and empathetic. You are able to understand the various Nova Pioneer stakeholders and think creatively about how to effectively communicate to them.
• You have a track record of improving other people’s performance through coaching and build uncommonly strong relationships
• You have the ability to thrive in a fast‐paced, entrepreneurial environment
• You are excited about our organizational culture—and in particular, you are fired up to challenge yourself by embracing mutual vulnerability and a firehose of feedback