Corporate and Brands Communication Manager at L'Oréal

Key Job Accountabilities

To define the country’s corporate communication strategy, to develop awareness, build and reinforce L’Oreal Group’s reputation 

• Build and Implement a 360° external communication strategy in line with the Business strategy and Group Communication strategy:
• Build a communication plan with the country’s management committee, present and validated by the Country GM, shared with the zone and the corporate teams
• Manage media relations, including new media: build a media plan; identify key publications/journalists/bloggers and vloggers
• Develop CSR strategy
• Support and advise the Country GM and Country senior management  with regard to corporate communication topics
• Help building a Local influencers network
• Prepare for interviews (including media-training) and advise for internal and external speeches
• Lead Internal and Managerial Communication
• Build an internal communication plan in line with the external plan
• Build a managerial communication architecture
• Support  Crisis and Issues Management
• Monitor and map risks
• Develop Public Affairs strategy in line with the Group strategy:
• Build a stakeholders mapping, trade bodies, NGO,…), including stakes and risks for the business 
• Lead brand communication managers network of the country. Ensure development of Communication expertise and know-how of all the country communication teams

Qualifications and Skills 

• Bachelors degree 
• 5 years experience in a similar position in the 
• Have a large network of journalists (online & offline), influencers and personalities
• Digital affinity and understanding of the necessity of influencer marketing
• Experience in organizing launch events, drafting and distributing press releases
• Very strong MS Office skills (Powerpoint, Word, Outlook)

Candidate Profile

• Passionate about beauty business and communications
• Digital fit and savvy
• Able to identify new media
• Able to build and manage a budget
• A good presentor and negotiator
• A strong analytical mind
• Able to prioritize and a good project manager
• Ready to build up from scratch a corporate and brand communication department