Marketing Officer at Dayibson Investments Limited

Essential Duties and Responsibilities

• Plan and implement a strategic, overall marketing and communications program for the company
• Plan and effectively execute an integrated advertising and marketing program to enhance listing / sales and generate positive results for the overall success of the company.
• Plan and implement targeted consumer initiatives such as direct mail, shopper incentive programs, and email, social media and other appropriate advertising mediums.
• Plan and implement company’s special events including tenant coordination, entertainment, vendors, decorations and value-added opportunities.
• Coordinate public relations efforts that maintain the company in a favorable light, creates interest in the company, promotes special events, and increases exposure of tenants, builds relationships with key media, and enhances the overall perception of the company.
• Coordinate a business relations program that makes the company an integral part of the trading blocks
• Maintain company’s Web site registered shopper database.
• Position the company as an online shopping destination in Kenya.  Create opportunities to drive traffic and sales.
• Increase the financial resources for coordinating effective marketing opportunities through sponsorships, trade-outs, partnership marketing and merchant involvement.
• Evaluate the effectiveness of key marketing activities in terms of sales results, consumer response, publicity value, among others
• Conduct and evaluate primary and secondary research, as needed, to evaluate program effectiveness, assist with planning, assess competition and be proactive in marketing efforts.
• Understand and meet legal requirements for special events, vendor contracts, volunteer guidelines, etc., as they pertain to implementing the marketing plan.
• Prepare and provide regular verbal and written reports including marketing plan summary, sales updates, public relations value, competitive analysis, traffic counts, etc., to company management, investment partners and other designated parties.
• Other duties as assigned by Business Development Manager or other company leadership