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We are World Animal Protection We end the needless suffering of animals We influence decision makers to put animals on the global agenda We help the world see how important animals are to all of us We inspire people to change animals’ lives for the better We move the world to protect animals.
Scope of Requirement
World Animal Protection has set October as the month of the BIG arming Push. The October Farming Push is intended to raise awareness on the plight of farmed animals in Africa – with a special focus on pigs and chickens. The intended audience for this work is key industry players, value chain actors, governments and the public (consumers) who we believe have the biggest power to make change for farm animals. We will engage these audiences through mainstream and social media platforms, conferences, workshops and exhibitions in the hope of them taking meaningful action to ensure farm animals. We have also identified popular culture – Art, music and poetry a key driver of our campaigns- We shall build on our earlier partnership with Kenya Cultural Center to reach out and work with the performers on this aspect.
About this Consultancy
The nature of this consultancy is three –fold. At the first level, the creative agency will develop the creative concepts, messaging and a communication pathway for the Farming Week in Africa.
At the second level, the creative agency in consultation with World Animal Protection will execute and implement the creative components for the successful completion of the Farming Week by applying the creatives to successful overall feel of the
At the third level, the Creative Agency will organise and promote all on-ground work activities including identifying and working with creative artists, puppeteers in close collaboration with the Kenya National Theatre.
Development of creative concepts and communication pathways for the Farming Week Campaign
At this level, the successful bidder will develop a comprehensive creative strategy with messages and concepts for use during World Animal Protection Farming Week. This creative work should stagger around the following topical days World Farm Animal Day, World Animal Food Day, World Egg Day and World Food Day. The locations of the work are Nairobi, Kisumu and Uganda- Kampala.
The creative components should promote uptake of behaviour and attitudinal change that will deliver a positive change for farm animals among the target audience. The creative components should leverage uptake of the key actions by policy makers, consumers especially around transportation and use of AMR.
The scope of the consultancy will, therefore, entail generation of an Africa-centric communication theme for the entire campaign as well as specific messages for target groups.
World Animal Protection anticipates that the successful consultant will use a participatory, consensus building process to interrogate barriers and involve creative messaging and material development process that involves stakeholders and beneficiaries. The consultant will develop a comprehensive plan to mobilize all sectors of society to promote and increase adoption of positive behaviour for pig farming, anchored on demand by pig consumers to pig processors and producers to guarantee higher animal welfare for farmed pigs.
Specifically, the consultant will;
2. Generate and develop media materials for the Campaign In this level, the creative agency will implement and execute the communication concepts by actualising them to the feel and impact of the campaign. The creative Agency will also execute on-ground communication pathways including on air, online and offline communication activities. The Creative Agency will also deliver on the communication asks (informed by part one of this consultancy) during the Farming Week.
In Summary, the Creative Agency will;
Post Milestones Activities
Post the event the Creative Agency will deliver the following;
Deliverables:
The deliverables for this assignment will include:
Expected Profile of the Consultant(s)
Minimum qualification requirements:
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