Marketing Manager at Red Dot Distribution

Division: Regional and Product Marketing

Department: Marketing

Reports to: COO

Work station: Head Office

Works with: All Departments

Job Purpose: Develop marketing strategies, initiate implementation of action plan, monitor effectiveness of actions and drive the achievement of target of brands in charge, and in total of RDD by creating synergy among brands and initiating East African marketing activities together with Marketing team members to realize better/ideal brand position in the market

Main Responsibilities of the Job

• Initiating the development and implementation of marketing strategies for RDD Product Units’ brands together with respective teams in line with the overall strategic objectives of the company to facilitate achievement of sales targets for the brands
• Manage development and usage of the marketing budget for brands in charge to ensure the allocation of sufficient funds for successful implementation of the marketing strategy
• Monitor and control the utilization of the marketing budget in order to support efficiency in the management of costs through successful claims
• Train and assure customer service experience is adhered to across all offices. Monitor partner concerns and complaints and manage them
• Initiate the update and marketing of the RDD website and digital medias to enhance visibility and traffic in support of e- commerce and brand awareness of Business units and products
• Initiate implementation of brand surveys as well as market intelligence and feedback to ensure timely availability of information critical for the development of respective brand strategies
• Review and submit reports on the implementation of the marketing strategies and work plans to ensure performance of the department is monitored in a timely manner (weekly and monthly)
• Guide the respective team in the development of marketing and promotional materials to ensure the materials meet high quality standards and are delivered within acceptable timelines
• Oversee preparation for and initiate rolling out of new product launches to meet set targets
• Conduct periodical reviews of the marketing plans in liaison with the COO, Country Manager and Product Manager to ensure the plans are aligned with the RDD marketing strategy
• Initiate and nurture relationships with all stakeholders to ensure to support the growth of RDD customer base
• Initiate marketing campaigns with sales activities to create synergies between marketing and sales
• Initiate channel marketing strategies and activities to enhance the awareness of the brands in charge for increased leads and sales
• Initiate the development and implementation of the social media strategies for all the product brands to create an online presence of the brands, and to ensure alignment with the overall business strategy
• Initiate customer engagement in the social media platforms for all the RDD brands to enhance the customer experience for the RDD customers
• Develop and implement a framework for reporting on the return on investment for the various marketing initiatives undertaken by RDD to ensure timely adjustments on marketing strategy are done for maximum impact
• Coordinate internal communication of marketing objectives to ensure all relevant internal stakeholders are well informed for the department to be fully internally supported (work with HR)
• Source for suppliers and agencies to handle the planned marketing activities for the brand as per the marketing calendar to ensure timely delivery by the suppliers
• Organize the production of branded items to assist in the timely delivery of the materials as required
• Coordinate the management of giveaways and brand materials on behalf of the teams to ensure the marketing materials support the sales effort in a timely manner and within budgets.
• Write a report after every marketing activity on the events undertaken for appropriate action to address gaps, and to enhance improvement on future plans
• Maintain the visitors book (Database), inquiry management and hot customer management after marketing events, and distribute leads to sales teams for follow up.
• Assist with concept creation and the implementation of marketing promotions and advertising campaigns for enhanced efficiency and effectiveness in the marketing process.
• Support the planning and execution of customer focused events for both internal and external customers for timely and quality communication
• Provide support to the marketing teams with day to day marketing strategy implementation activities to enhance efficiency and effectiveness in the marketing process.
• Provide administrative brand support to business units including procurement/finance and distribution of promotional items and timely payments of suppliers, to ensure efficiency and effectiveness in the implementation of marketing strategies and plans by the business units
• Track competitor activity in order to stay informed on market changes as well as marketing strategies employed by the competitors, to ensure the marketing strategies developed are competitive
• Conduct market search on brand perception and reputation to assist management develop marketing strategies that are customized to each Product brand
• Establish and track the relevant political, regulatory, economic, socio economic, technological and industry market trends in order to provide information to management that assists make informed decisions that ensure RDD brands are competitive.
• Analyze consumer data and report on marketing trends, to integrate the information in marketing plans and strategies for the product
• Delegate and manage team members to work towards departmental goals and objectives through synergy and positive attitude while meeting deadlines
• Carry out claims with team of approved Vendor MDF budgets as advised by COO, Product Managers or company’s needs. Use vendor MDF guidelines to implement in a timely manner with all necessary internal approvals.
• Any other roles requested of you and the marketing department such as new projects and initiatives

Knowledge, Skills and Experience

Minimum level of academic and professional qualification required to perform effectively in the role

• Bachelor’s Degree in Marketing/Business/Communications or relevant field from a recognized institution
• Additional Diploma or Certificate in relevant field

Minimum level of experience required to perform effectively in the role

• Four (4) years working experience in a relevant field from a reputable organization.

Working Relationships

Internal customers

• Sales team, Country Managers, Product Managers
• Finance and Procurement

External Customers

• Suppliers (Agencies, Media Houses, Event Organizers)
• Product Vendors and resellers

Competencies

Technical

• Thorough knowledge of PR, communications, advertising or marketing
• Computer literacy
• IT industry awareness
• Knowledge of the current state of affairs both local and international
• Business to Business focused marketing
• Creative eye and basic designs skills and tools use
• Basic information of RDD products and specifications

Functional

• Report writing
• Presentation skills
• Marketing Strategies
• Budgeting
• Research
• Organizational skills

Behavioral

• Integrity, analytical and numerical skills
• Performance Management and team building
• Professionalism –maintains a professional approach based on ethics and RDD values
• Integrity and honesty and ethics- Maintains ethical practices and integrity to ensure RDD is not exposed to reputational risk especially with vendors and resellers
• Conflict management and customer service
• Communication Skills
• Customer orientation-is customer focused striking a solid balance between external and internal customer orientation
• Resilience –is able to withstand strategic and operational challenges
• Emotional Intelligence-manages emotions in a mature and composed manner as expected of a leader
• Always looking out for problems to solve and come up with initiatives that are beneficial to the company