Executive - Digital Media at Safaricom Kenya

Job Description

Reporting to Manager-Digital, the position holder will oversee digital media buying for the consumer business unit across all digital channels.

Key Responsibilities

• Setting up and launching online advertising campaigns on the various digital platforms
• Set up and launch app download and re-engagement campaigns.
• Create customized media strategies and media plans based on the campaign objective and business goal.
• Monitor and analyse online marketing and campaign performance data
• Adopt and execute the best creative solutions that can drive Top-Of-Mind Awareness and return on investment strategies.
• Monitor and evaluate dynamic trends and benchmarks in the digital industry
• Conduct in-depth Search Engine Optimization and Search Engine Marketing.
• Prepare campaign business insight reports
• Budget and supplier management

Job Requirements

• A bachelor’s Degree. (A business related disciplines with an IT/Commercial bias will be an added advantage)
• Must have more than 5 years continuous experience in digital media buying ,optimization and translating digital activities to business results
• Digital marketing background in search, social, display, email, mobile and video advertising
• Proven track record in meeting/exceeding monthly, quarterly and annual revenue goals
• Technically proficient in Campaign Management tools like Google Adwords, Facebook Business Manager and Twitter Ads, as well as Digital Marketing related reporting tools.
• Excellent interpersonal and communication skills
• Quick and efficient decision maker.
• Works well under pressure and tight deadlines.

Additional Details

As part of the interview process external candidates should prepare the following documentation which will be required at a later stage based on your performance in the interviews/assessments.

• An updated CV with contacts of three referees, 2 who must be professional and must have supervised you at some point, the other referee can be a colleague in the same professional field.
• Kenyan Certificate of Good Conduct (Less than 1-year-old) or a receipt of the same from the CID pending release of the hardcopy document.
• Clearance certificate from a reputable Credit Reference Bureau (CRB).
• University Degree Certificate/ Letter of completion from University in case you have not received your degree certificate.
• National ID/Passport.