E-Commerce & Marketing Coordinator at Hotpoint Appliances Ltd

The Management wishes to invite applicants with requisite qualifications to fill the position of E-Commerce and Marketing Coordinator that has arisen within the company.

Role Purpose: The purpose of the role is to manage the company’s social media platforms; to build and manage online customer database and to market and promote company products on the online space.

Duties and Responsibilities

• Day to day marketing and promotion of the online store.
• Management of social media accounts i.e. Facebook & Twitter.
• Manage online marketing activity on Google AdWords.
• Manage and review product presentation on the website to ensure correct categorization, images, pricing and that promotional offers are accurate and meet internal requirements.
• Send out mailshot on weekly or bi-monthly basis.
• Manage online order fulfilment.
• Monitor online customer feedback.
• Liaise with credit control and any financial institutions on credit card transactions.
• Monitor and analyse website usage data on google analytics.
• Ensure all promotions are listed on the website.
• Responding to queries related to online sales.
• Providing Sales Analysis reports monthly.
• Assist with the marketing campaigns to increase traffic to the website including outside Kenya.
• Advise and recommend enhancement to the online store as per the customer needs and market trends.
• Any other duties as may be assigned from time to time.

Qualification, Skills & Experience:

• Minimum of a Degree in Business or any other related field.
• 3 years’ experience in a similar role
• Experience in Digital Marketing
• Experience in using Google analytics and AdWords platforms.
• Strong ability to relate with customers
• Ability to pay attention to detail
• Good problem solving skills and a logical approach to work
• Positive attitude, self-motivated and able to work independently
• Good interpersonal and communication skills both written and verbal
• Computer skills.