Marketing Manager at BuyRent Kenya

Reporting into: CEO / HOV

Direct Reports: Designer, Push Specialist, Performance Specialist, Community Marketer

KEY RESPONSIBILITIES

Organizational:

• Manage team to ensure omnichannel marketing campaign execution
• Communicate with colleagues and share insights on Slack
• Utilise Trello to manage & update task status
• Weekly strategic call with Head of Vertical Sales & CEOl
• Weekly ongoing tasks meetings with CEO 

Reporting:

• Weekly channel reports:
• Email Health
• CPC performance
• Blog stats
• Social media 

Functional:

• Own & drive all marketing OKR items for the business
• Project manage all assigned campaigns and activities including reporting in line with ROAM structures and standards
• Network to build partnerships with local professional bodies, private companies, governments, media outlets, press, blogs and influencers
• Effectively execute media buying activities with allocated budget
• Organising events including press conferences, exhibitions, open days and press tours
• Sourcing and managing speaking and sponsorship opportunities
• Write, have approved on time and record results in campaign, partnership and event briefs
• Work with the Business CEOs to manage marketing budgets and ensure that campaigns for events and partnerships are aligned with brand strategy and produce impact on core KPIs for brand
• Ideation of omnichannel campaigns
• Build relationship with valuable partners on ground
• Build relationship with in-house sales team and other key stakeholders
• Own brand voice for the business
• Coordinate weekly topics within community marketer
• Ensure adherence visual guidelines across all channels

KEY RELATIONSHIPS

• HOS
• HOP
• Business CE
• Marketing Specialists
• PR Coordinator

KEY SKILLS AND COMPETENCES

• Minimum of 5 years’ experience in a marketing position.
• 2-3 years’ experience in management
• Bachelor's Degree in Marketing, Business Administration (or) relevant work experience.
• Experience in strategy development and implementation
• Deep knowledge of Google Analytics with deep dive into traffic sources and conversions to identify problems and adapt Strategy
• Strong analytical and reporting skills with a keen attention to detail
• Ability to work in a fast-paced, team environment
• Good interpersonal skills
• Good organizational and planning skills
• Up to date knowledge of marketing best practice.
• Hands on experience and in-depth knowledge with multiple marketing channels; at least 2-3 of the following:
• SEM
• Social Media
• Content / Blogs
• SEO
• Email / CRM
• Outdoor / Events / PR
• Radio / TV / Print
• Highly motivated and results driven individual