Sales & Marketing Manager at Ideon Limited

To increase brand awareness and create new sales opportunities. The Marketing manager initiates and supports marketing strategies to meet organizational objectives; the role holder also evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed and oversees all marketing, advertising staff so as to bring growth in sales volumes by building all the brands.

Responsibilities

• Develop annual marketing plans in conjunction with sales department, determining which activities to follow during the year and which will focus on meeting organizations objective;
• To develop and manage the marketing department budget, ensuring of all marketing activity is within agreed budget. 100% within budget;
• Develop a marketing strategy aligned with the brand strategy while focusing on distribution, display, promotion and price;
• Provide marketing support to all business units ensuring judicious utilization of the marketing spend for effective implementation of activities i.e. product launches and promotion strategies;
• Supporting the Sales department by:

1. • maintaining a positive and active customer base to increase purchase orders
   • (i.e. increase share trade shelf);
   • ensure availability (fullness on trade shelf)

• ensure right representation (planograms)
• Increase success rate of promotions and brand perception (conversion rates, loyalty programs);
• Measure and report performance of all marketing campaigns, and assess return on investment (ROI) of these activities and achievement against revenue goals (KPIs);
• Promote achievement of positive media coverage for company products and its program across all available selected media/above the line;
• Oversee marketing and advertising activities to ensure consistency with product line strategy in line with the marketing calendar;
• Manage the entire product line life cycle from strategic planning to tactical activities;
• Specify market requirements for current and future products by conducting market research, competitor activity supported by on-going visits to customers and noncustomers;
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities;
• Manage, develop and motivate the merchandising team through the setting of goals and objectives;
• Provide regular reports as required on sales performance, customer and competitors activities and market trends. Communicate and facilitate achievement of volume target on month wise/brand wise/SKU wise basis;
• Locate or propose potential business and ventures by contacting potential partners; discovering and exploring opportunities; and
• Identify trendsetter ideas by researching the industry and related events and tracking individual contributors and their accomplishments.

Qualifications

• Must be a degree holder – Marketing, PR, Business Administration;
• At least 8 years’ relevant experience in an F.M.C.G company;
• Strong knowledge/understanding of consumer industry, market dynamics and requirements;
• Experienced in analyzing large amounts of data and trends; and
• Ability to think critically and creatively