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  • Product Marketing Manager - Coated Steel at Safal Group

  • Posted on: 22 October, 2019 Deadline: Not Specified
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  • The Safal Group is Africa’s largest producer of steel roofing and the sole producer of Aluminium Zinc coated steel on the continent.The Safal Group has built a portfolio of trusted brands which are delivered through operations in more than 12 countries in Eastern and Southern Africa.

    Product Marketing Manager - Coated Steel



    Reports to (designation): Head of Marketing

    • Minimum academic qualification:  Bachelor Business or Marketing degree,
    • Qualifications as an added advantage:  MBA or related course or experience

    Experience required:

    • General work experience (years): >5 years in the channel or product development
    • Leadership/Influencing people: A proven ability to positively influence people towards potential new solutions.
    • Organizational: An ability to engage with internal & external people & departments to obtain support & enthusiasm for new ideas & concepts.
    • Industry: Any Industrial product manufacturing company

    Key Competencies and Technical Skills:

    • Experience in B2B Marketing mandatory
    • Experience in channel management for franchised products & services
    • Experience in product development processes & procedures.

    Main purpose of the position:

    To create policies and procedures to manage the direct & indirect selling of our products & services in our chosen markets. Creating, Managing & Developing channels to market along with selecting & developing the right products and the right time & place are critical success factors.

    Reporting in to this position (designation and level)

    • Routine/Direct: None
    • Functional/Indirect: Channel Management & Product creation for cold formed solutions

     Key responsibilities:

    • Identify product opportunities for evaluation
    • Market Analysis & evaluation of those opportunities
    • Select the right products at the right time & place for optimum profitability.
    • Develop new product lines, solutions & channels to market for those opportunities.
    • Work within the business to ensure that channel partners are adequately trained & that the supply chain is optimized for the delivery of our chosen solutions.
    • Manage the Product creation pipeline for continuous development & sales growth
    • Create procedures & policies on what type of channel partners we want, where, when & why including processes to remove non-performing partners.
    • Develop strategies to energize & motivate our channel partners that enhance our brand & business position & optimise long term profit.

    Budgetary responsibility:

    • Product Development & Channel development research costs

    Method of Application

    Interested candidates should send CV's to careers@safalgroup.com

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