Digital Marketing Specialist at SWVL

• Design digital media campaigns aligned with business goals
• Execute creative concepts and develop digital ongoing creative content.
• Support and create content for ATL campaigns.
• Coordinate the creation of digital content (e.g. website, blogs, press releases and social media).
• Manage end-to-end digital projects
• Maintain a strong online company voice through social media.
• Liaise with Marketing, Customer Care and Product development teams to ensure brand consistency.
• Measure and report on the performance of all digital marketing campaigns.
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI and KPIs
• Stay up-to-date with digital media developments

Qualifications

• Proven work experience as a Digital media specialist or Digital marketing manager
• Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro or other media editing software.
• Experience with visual communication principles.
• Familiarity with web design and content management systems.
• Excellent analytical and project management skills.
• An ability to multitask and perform under tight deadlines.
• Strong verbal and written communication skills.
• BSc degree in Marketing, Digital media or relevant field.
• Additional qualification in web design or animation is a plus.
• Minimum of 3 years of experience in graphic design is required.

Technical Competencies

• Create social media marketing campaigns
• Create social media content
• Develop creative content
• Analyze campaigns’ performance and develop insights
• Write ad copies and articles