Brand Activation Specialist at Frank Management Consult Ltd

Job Description

The ideal candidate will be tasked with a key role to develop and implement marketing activation programmes to support the delivery of volume, turnover, gross margin and market share targets for cross channels/ customers in East Africa. S/He will be incharge of Annual marketing plan, activation of marketing activities in market, product portfolio management, product launches, in market ASP.

Roles & Responsibilities:

• Work closely with the Cluster Manager (East Africa) for the brand and Marketing Leadership & marketing teams of the local market partners to plan & deliver marketing activation plans with full stakeholder alignment. to drive in year performance & strategic goals. (For the East Africa region)
• Plan and manage ASP budget to deliver marketing plans.
• Coordinate & collect market insights of key competitor activity within applicable competition law.
• Develop and execute an annual marketing plan to deliver volume, turnover and gross margin targets. (For each partner country and country distributors)
• Connect as appropriate with the Africa, META marketing teams to ensure appropriate product portfolio, for the East African markets.
• Monitor all marketing and activation activity, with post evaluations covering results, ROI and learnings.
• Manages product portfolio in line with East Africa according to strategical ambitions, makes sure the portfolio meets local needs within global guardrails; identify gaps, launch new products, identify simplification opportunities and improvement areas

Minimum Requirements:

• A bachelor's degree in sales and marketing or related studies
• 7+ experience in B2B and B2C marketing activation in the oil & gas industry with at least 3 years in a marketing management role.
• Very conversant in marketing campaign execution.
• Hands on experience managing agencies across multiple channels and Markets in East Africa