Digital Content, Social Media & Video Production Manager at Home Universal

Department: Group Marketing & Digital Media

ABOUT HOMES UNIVERSAL GROUP

• Homes Universal Group is a diversified organisation with interests in real estate, property management, construction, security services, exhibitions and related industries.
• Our businesses include Kenya Homes Expo, Villa Care Ltd, Homefix Ltd, Security 24 Ltd and other Group subsidiaries.
• We are seeking a highly creative, experienced, technically proficient and results-driven Digital Content, Social Media & Video Production Manager to spearhead our digital content strategy, professional video production, social media campaigns and brand visibility across the Group.
• The successful candidate must be a hands-on professional capable of independently conceptualising, filming, editing and producing compelling promotional videos, television commercials (TVCs), property walkthroughs, social media reels and digital advertising campaigns.
• This position requires a unique combination of creative production expertise, digital marketing knowledge, commercial awareness and strong execution capabilities.

KEY RESPONSIBILITIES

Digital Content Creation & Social Media Management

• Develop and implement effective digital content and social media strategies across the Group.
• Create engaging daily social media posts, promotional reels, stories, advertisements and digital campaigns.
• Develop and manage weekly and monthly content calendars.
• Manage Facebook, Instagram, TikTok, LinkedIn, YouTube and other relevant platforms.
• Write compelling advertising copy, captions, headlines and calls to action.
• Ensure consistent, high-quality content publication across all Group brands.
• Monitor digital trends and introduce innovative content ideas to enhance brand visibility and audience engagement.

Professional Videography & Video Production

• Personally conceptualise, script, shoot, direct, edit and produce high-quality promotional videos.
• Produce professional TVCs, corporate videos, property walkthroughs, documentaries, interviews and customer testimonials.
• Create engaging short-form videos for Instagram Reels, TikTok, Facebook and YouTube Shorts.
• Undertake professional photography and videography at properties, construction sites, exhibitions and corporate events.
• Apply professional lighting, sound recording, colour grading, motion graphics, subtitles, transitions and voiceovers.
• Produce broadcast-ready and digitally optimised video content.
• Manage production equipment and maintain an organised library of video and photography assets.

Kenya Homes Expo Marketing & Event Production

• Develop compelling promotional campaigns for Kenya Homes Expo.
• Produce high-impact exhibition TVCs, promotional reels, countdown videos and digital advertisements.
• Film exhibitor interviews, sponsorship promotions, visitor testimonials, panel discussions and networking activities.
• Provide professional event photography, videography and timely highlight videos.
• Create engaging pre-event, live-event and post-event content.
• Support digital campaigns aimed at increasing visitor attendance, ticket sales, exhibitor participation and sponsorship enquiries.

Villa Care Property Marketing

• Produce professional residential and commercial property walkthrough videos.
• Develop compelling promotional reels for property sales, lettings and affordable housing developments.
• Capture high-quality interior, exterior and lifestyle photography.
• Produce project launch videos, construction updates and client testimonials.
• Collaborate with property sales teams to create marketing content that generates qualified enquiries and supports sales conversions.

Group Corporate Content Production

• Develop construction project showcase videos and progress updates for Homefix Ltd.
• Produce corporate promotional videos and digital campaigns for Security 24 Ltd.
• Create corporate profiles, brand awareness campaigns and promotional content for other Group subsidiaries.
• Coordinate with marketing, graphics and sales teams to deliver integrated campaigns.

Digital Advertising, Performance & Reporting

• Plan, implement and optimise digital advertising campaigns.
• Monitor social media reach, engagement, video performance, enquiries and lead generation.
• Analyse campaign performance and recommend improvements.
• Prepare weekly and monthly content production and digital marketing reports.
• Ensure campaigns support measurable business objectives and deliver value for marketing expenditure.

EDUCATIONAL QUALIFICATIONS

• Applicants should possess a Bachelor's Degree or Diploma in Film Production, Digital Media, Multimedia Production, Mass Communication, Journalism, Marketing, Advertising or a related discipline.
• Professional certifications in digital marketing, video production, social media management or related creative disciplines will be an added advantage.
• Candidates with exceptional professional portfolios and substantial relevant practical experience may be considered even without a university degree.

PROFESSIONAL EXPERIENCE

• Minimum 4 years of proven hands-on experience in professional videography, video editing, digital content creation and social media management.
• At least 2 years of experience coordinating or leading digital campaigns or creative production projects.
• Demonstrable experience producing professional TVCs, promotional videos, corporate content and social media reels.
• Proven ability to independently manage video production from concept development through filming, editing and final delivery.
• Experience managing multiple social media platforms and executing digital advertising campaigns.
• Previous experience in real estate marketing, property videography, exhibitions, events or construction-related content will be a distinct advantage.
• Proven track record of producing engaging content that contributes to brand visibility, audience growth and business enquiries.

ESSENTIAL TECHNICAL SKILLS

• Video Production & Editing
• Adobe Premiere Pro and/or DaVinci Resolve.
• CapCut Professional or equivalent editing software.
• Adobe After Effects or equivalent motion graphics tools.
• Professional camera operation, lighting and sound recording.
• Colour correction, colour grading and audio post-production.
• Video scripting, storyboarding, directing and storytelling.
• Production of broadcast-quality and platform-optimised video content.
• Graphic Design & Creative Content
• Adobe Photoshop.
• Adobe Illustrator or equivalent design software.
• Canva Pro.
• Digital advertisement design and visual brand presentation.
• Strong creative writing and promotional copywriting skills.
• Digital Marketing & Social Media
• Meta Business Suite and Meta Ads Manager.
• Facebook and Instagram advertising.
• TikTok content creation and marketing.
• YouTube content management and optimisation.
• LinkedIn business marketing.
• Social media analytics, scheduling and reporting tools.
• Audience targeting, lead generation and campaign optimisation.

ADDITIONAL ADVANTAGES

• Drone videography and aerial property photography, with relevant authorisations.
• Live streaming and multicamera event production.
• Professional photography and photo editing.
• Experience producing television and digital advertising commercials.
• Familiarity with CRM systems and digital lead tracking.
• Experience using AI-assisted creative production tools responsibly and effectively.

REQUIRED PERSONAL ATTRIBUTES

• Exceptional creativity, originality and visual storytelling abilities.
• Strong technical expertise and attention to detail.
• Excellent communication and English copywriting skills.
• Strong organisational and time-management abilities.
• Ability to work independently and deliver under tight deadlines.
• Commercial awareness and a results-oriented approach.
• Initiative, reliability, professionalism and accountability.
• Ability to coordinate multiple brands and production assignments.
• Willingness to undertake field assignments and work flexible hours during exhibitions, events and special campaigns.

EXPECTED PERFORMANCE

• The successful candidate will be expected to deliver consistent, engaging and professionally produced digital content across all assigned Group brands.
• Produce high-quality TVCs, promotional videos, property walkthroughs and social media reels.
• Execute effective social media campaigns that enhance brand visibility, audience engagement and business enquiries.
• Ensure timely and professional coverage of Kenya Homes Expo and other corporate events.
• Develop compelling property marketing content that supports lead generation and sales conversions.
• Continuously improve digital campaign effectiveness and marketing performance.
• Provide regular performance reports and recommendations for improvement.

IMPORTANT NOTICE

• This is a hands-on creative production and digital marketing management position. Applicants must demonstrate practical competence in professional filming, video editing, digital content development and social media management.
• Candidates whose experience is limited to social media posting or administrative management without demonstrated video production capabilities may not be suitable for this position.
• Applications without relevant professional portfolios may not be considered.
• Only shortlisted candidates will be contacted.