Account Director-PR at Fanisi HR Solutions

Company Overview

We are a dynamic and innovative digital and creative agency that specializes in strategically designing and capturing the essence of brands. Our team of talented professionals works collaboratively to create impactful digital experiences, visually stunning designs, and comprehensive brand strategies that resonate with audiences across various industries. 

RESPONSIBILITIES 

• Consistently identifies communication opportunities that clients are looking to leverage
• Maintains an intimate understanding of the clients’ businesses, priorities, pain points and competitive landscape
• Stays knowledgeable about markets, sectors and channels in which clients operate
• Delivers integrated communication plans rooted in insights and creativity
• Holds self and team accountable consistently for performance and service delivery as per service level agreements
• Manages client relationship as lead contact person mapping and gives direction on team resource allocation
• Measures and tracks progress and reports results based on key metrics to show achievement of business and communications goals
• Participate and manages the development of high-level strategic plans as well as content including press release, thought leadership materials, media pitches and PR plans
• Drives the media relations process with key media contacts in Kenya and Regionally
• Works on and implements annual communication strategies for clients
• Keeps up-to date with PR best practices and methodologies
• Serves as a positive role model to junior colleagues including Account Managers, Account Executives and Interns
• Manages contractual agreements with clients, including MOAs, LOIs, SOWs, etc.
• Manages all financial aspects of client relationships, including team utilization, over/under service, and profit/loss across accounts
• Creates pitch proposal plans and seeks out new clients actively participating in the new business process

SKILLS AND COMPETENCIES 

• More than 8 years’ industry or agency experience
• Solid industry expertise 
• Ability to become a strategic business advisor
• Passionate, curious and a self-starter
• A good leader with strong management capabilities
• Able to have tough conversations
• Able to sell and to assist in driving new business
• Open to facilitating the teaching and mentoring/ coaching process
• Ability to draft high client business briefs and reports
• Resilient & resourceful 
• University degree/ Tertiary qualification. MBA and CIM Diploma in Marketing are also desired.