Request for Proposal for Communication and Story Telling Consultant at Aga Khan Foundation

Purpose and Objectives of the Assessment

AKDN aims to engage a Communications and Story Telling Consultant that will:

• Undertake a comprehensive desk review of research done under F4L including the situation analyses, rapid gender analysis, and baseline reports.
• Develop a differentiated communication strategy to communicate critical messages to diverse audiences across the pre-primary and primary education ecosystem: National Government bodies; Local Government Authorities; School Leaders; Teachers; Parents, and Children.
• Present and advise AKDN on messages and communication pathways for these. Incorporate feedback where relevant.
• Develop content matter for creative, innovative, high-impact communication products to communicate these messages based on the differentiated communication strategy across the three target countries (Kenya, Tanzania, and Uganda).
• Based on understanding of the current situation and objectives of F4L, co-create the narrative and strategy AKDN needs to develop to tell a compelling story by the end of the project. This will need to elevate diverse voices and perspectives from across the education ecosystem.

Key deliverables

The deliverables of this consultant will include the following:

1. Segregated communication strategy: A final document detailing the key messages and channels of communication for diverse audiences across the three countries.
2. Communication Content for digital/non-digital high-impact, creative communication products.
3. F4L Long-Term Narrative: A final document detailing the unified F4L narrative with a recommendation of stakeholder profiles to be tracked
4. Work Plan

Qualifications

• Minimum 8 years of experience in communications, including regionally
• Demonstrated experience working with different media and communication formats
• Experience working with design agencies to delivery high impact visuals is a must
• Familiarity with AKDN and/or the education sector would be desirable