Agency Lead at Adaptis Africa

Strategic Leadership & Agency Growth

• Define and execute the agency’s long-term vision and strategic direction, ensuring alignment with market trends and business objectives.
• Develop and implement innovative advertising, branding, and media strategies that position the agency as a market leader.
• Identify new business opportunities, partnerships, and emerging trends to drive agency expansion and service diversification.
• Set annual revenue goals, client retention targets, and market penetration strategies to ensure sustainable growth.
• Foster a high-performance culture by ensuring the agency remains competitive in service delivery, client engagement, and creative excellence.
• Represent the agency in industry events, conferences, and networking forums, strengthening brand recognition and industry authority.

Client Relationship Management & Business Development

• Own and nurture key client relationships, acting as the primary point of contact for major accounts.
• Lead high-stakes pitches, negotiations, and contract renewals, ensuring long-term partnerships.
• Work closely with the Business Development team to generate new leads and expand the client portfolio.
• Oversee the development of customized marketing campaigns that align with client objectives and drive measurable impact.
• Ensure proactive communication with clients, providing strategic insights, campaign updates, and performance reports.
• Implement a client feedback loop, ensuring continuous service improvement and maintaining industry-leading client satisfaction rates.

Team Leadership & Performance Management

• Lead, mentor, and develop a high-performing team across creative, digital, media, and account management functions.
• Foster a culture of collaboration, innovation, and accountability, ensuring employees are engaged and motivated.
• Establish clear KPIs, performance goals, and success metrics for teams and departments.
• Conduct regular performance reviews, training programs, and mentorship initiatives to ensure skill enhancement.
• Champion diversity, equity, and inclusion (DEI) initiatives, ensuring a workplace culture that values different perspectives.
• Ensure optimal team structure, balancing workloads and responsibilities to maximize efficiency and creativity.

Campaign Oversight & Execution Excellence

• Oversee the entire campaign lifecycle, from concept development to execution and post-campaign analysis.
• Ensure campaigns meet the highest creative and strategic standards, delivering measurable results for clients.
• Work closely with creative directors, digital strategists, and media planners to align campaign messaging with brand objectives.
• Review campaign performance analytics, optimizing strategies based on key insights.
• Ensure deadlines, budgets, and deliverables are met, while maintaining flexibility for real-time campaign adjustments.
• Develop case studies and performance reports to showcase the agency’s expertise and drive future sales.

Financial & Operational Management

• Develop and manage the agency’s annual budget, ensuring profitability and cost efficiency.
• Monitor revenue streams, profit margins, and financial KPIs, implementing corrective actions where needed.
• Ensure seamless invoicing, payment collection, and financial reconciliation in collaboration with the finance team.
• Optimize agency workflows and internal operations, implementing standard operating procedures (SOPs) that enhance productivity.
• Negotiate supplier and vendor contracts, ensuring favorable terms for media buying, production, and outsourced services.
• Evaluate and invest in technology and tools that enhance the agency’s ability to deliver exceptional services

Innovation & Digital Transformation

• Stay ahead of industry trends in digital marketing, advertising technology (AdTech), and creative innovations.
• Champion the integration of AI, automation, and data analytics to enhance campaign performance and client engagement.
• Explore emerging media platforms (TikTok, AR/VR, Metaverse, etc.), ensuring the agency remains future-proof.
• Implement a data-driven approach to marketing, using insights to personalize and optimize client campaigns.
• Enhance the agency’s digital capabilities, ensuring seamless execution of omnichannel campaigns across traditional and digital platforms.

Requirements

Technical and Functional Skills:

• Proficiency in advertising technology platforms, CRM tools, and media planning software.
• Deep understanding of brand strategy, content marketing, and consumer behavior analysis.
• Expertise in digital marketing, performance analytics, and programmatic advertising.
• Familiarity with data-driven decision-making tools and campaign optimization techniques.
• Proficiency in budgeting, forecasting, and financial reporting for advertising projects.
• Strong skills in proposal writing, pitch presentation, and contract negotiation.

Academic Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field.
• Master’s degree in Strategic Marketing, Digital Media, or Business Management (Preferred but not mandatory).

Relevant Experience: 

• 8+ years of experience in advertising, marketing, or brand management, with at least 3 years in a leadership role.
• Proven track record in managing and upselling client accounts.
• Experience leading teams in a fast-paced, high-performance agency environment.