Assistant Deputy Director Business Development (Tourism Product & Place Brands), KTB Grade4 at Kenya Tourism Board

Key Responsibilities:

• Conceptualize and implement product & place brands according to market requirements on time and within budget
• Develops & Implements the tourism products plans
• Timely implementation of the departmental annual work plans
• Manage the departmental budget & track utilization
• Regularly monitor the destination offering: maintain an inventory of resources and attractions, tourist facilities & services.
• Implements the recommendations from market study on current and future products /experiences
• Engages identified partners in the packaging & promotion of the various product brands and place brands
• Builds a database of the members of each the product brand
• Establishes Product clubs and regularly engage the members of each product brand on product innovations as well as packaging and promotion of the various products and place brands.
• Provides the industry with market intelligence (own and outsourced)
• Regular reports on the implemented activities
• Supports and mentors the team for them to produce content on each of the product & place brands
• Regularly engages with & supports the County governments
• Develop effective and interactive product development training tools.

Key Qualifications and Experiences

The ideal candidate must possess the following:

• Eight years (8) years’ relevant experience with three (3) years in a supervisory position and with three (3) years in Business Development
• Bachelor’s degree in Business Administration, Marketing or a relevant field;-OR-Bachelor’s degree in any field with a Diploma in Business Administration, Marketing
• Master’s degree in any of the following is an added advantage; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
• Member of a recognized professional body
• Management course lasting not less than four (4) week from a recognized institution
• Proficiency in computer applications
• Fulfilling the requirements of Chapter Six of the Constitution