Assistant Deputy Director, Business Tourism and Events, KTB Grade 4 at Kenya Tourism Board

Key Responsibilities:

• Implements policies, strategies, plans and budgets for the department
• Undertake MICE audits and maintain a database of MICE facilities and stakeholders and suppliers in Kenya
• Develop MICE bidding document(s) that can be used by various organizations to bid for MICE to come to Kenya
• Coordinate the participation of KTB and the trade in key MICE exhibitions, events and forums in Kenya and internationally
• Implement the packaging and promotion of MICE
• Initiate the development of new MICE promotions, affiliate programs and customer retention techniques
• Ensure optimal engagement with key sectors including planning and securing meetings with international, national and community leaders in MICE
• Coordinates with Deputy Director, Regional Markets and Deputy Director, Business Development in the preparation of their annual work plans, advising them on the establishment of objectives and the effectiveness of events.
• Attracts and negotiates collaboration agreements with private companies to support the value return, communication and marketing of business tourism, in line with the marketing strategy
• Coordinates the private sector involvement in Business tourism events
• Compiles the necessary data to evaluate the performance of the events & exhibitions against objectives and providing regular reports as required by Management.
• Manage Activity budgets for the department
• Prepare departmental reports including post-event reports
• Prepares event plans, concepts and mobilizes trade for participation in events
• Negotiates sponsorship deals
• Implement business lead development and bidding strategy with industry role-players
• Manage KTB’s MICE ambassador programme and communicate with key with key stakeholders such as ministries, embassies, government institutions, NGOs, corporate leaders and universities
• Organize and host site inspection visits for confirmed international clients and qualified potential international buyers
• Apply tools, metrics and parameters to measure the contribution of the organization to growth of business tourism
• Maintain and track potential business leads, sales bids won and lost and produce monthly reports
• Compile the necessary data to evaluate the performance of the department against objectives and provide regular reports as required by Management.

Key Qualifications and Experience

The ideal candidate must possess the following:

• Minimum of at least eight (8) years’ experience in a relevant field with at least three (3) in Exhibitions and Events Management and with three (3) years in a supervisory position
• Bachelor’s degree in Industrial design, Interior design or related field with- OR - Bachelor’s Degree in any field from a recognized institution with Postgraduate
• Master’s degree in any of the following is an added advantage; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
• Diploma in Design from a recognized institution.
• Member of a relevant professional body
• Management course lasting not less than four (4) weeks
• Proficiency in computer applications
• Fulfilling the requirements of Chapter Six of the Constitution