Audience Analyst, Social Media at Nation Media Group

Key Responsibilities

• Monitor and analyze social media platforms for trending news topics, conversations, and audience engagement.
• Identify relevant news stories, discussions, and user-generated content on social media that align with our newsroom's goals and editorial guidelines.
• Conduct real-time monitoring and reporting of breaking news events, emerging trends, and viral content to support newsroom decision-making.
• Provide regular reports and analysis on social media performance metrics, engagement trends, and audience demographics to help optimize content strategies.
• Collaborate with editors, journalists, and producers to incorporate social media insights into news coverage, ensuring relevance, accuracy, and timeliness.
• Stay updated with the latest social media trends, tools, and best practices to recommend innovative strategies and tactics for audience growth and engagement.
• Implement and manage social media tracking tools and analytics platforms to gather data and generate actionable insights.
• Monitor competitor activities and industry trends in social media usage by news organizations, identifying opportunities for improvement and innovation.
• Assist in the development and implementation of social media campaigns, contests, and interactive features to enhance audience participation and brand awareness.

Qualifications, Experience & skills

• Bachelor's degree in Journalism, Communications, Marketing, or a related field;
• Proven work experience as a Social Media Analyst, Social Media Manager, or similar role in a newsroom or media organization;
• Strong understanding of social media platforms, trends, and analytics tools;
• Excellent knowledge of current events, news cycles, and audience preferences;
• Proficient in data analysis and interpretation, with the ability to derive actionable insights;
• Familiarity with social media monitoring and management tools;
• Demonstrated ability to work under tight deadlines and adapt quickly to changing priorities;
• Experience in newsroom operations, journalism, or related fields;
• Familiarity with SEO principles and content optimization strategies for social media platforms;
• Knowledge of media ethics, copyright laws, and privacy regulations as they relate to social media content;
• Proficiency in using social media listening and sentiment analysis tools.