Business Development Executive at Charleson Media Group Ltd

The Role

Your responsibilities will include:

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Identifying opportunities for new business development through following up on leads and conducting research on target clients.
• New business generation by meeting potential clients to understand needs and providing relevant solutions.
• Managing the sales process to close new business opportunities.
• Building strong relationships with the existing portfolio of clients.
• Meeting and exceeding weekly and monthly activity and revenue targets.
• Sourcing new partners and executing exciting partnership solutions.
• Negotiating attractive partnership deals and ensuring mutually beneficial partnership terms that are in line with business objectives and strategy.
• Maintaining and deepening relationships with existing partners.
• Developing metrics to measure ROI from partnerships.
• Driving performance marketing via Display Ads, Facebook Ads, Media Buying, Google Ads and SEO / SEM.

Ideal Profile

• You have at least 3 year experience ideally in Business Development / Account Manager (B2B), Digital Marketing or Partnerships & Alliances within Professional Services industry.
• You have prior experience in dealing with General Trade / Open Trade and Key Accounts.
• You possess solid expertise in Direct Sales and Enterprise Sales.
• Experience within Performance marketing would be a strong advantage.
• Experience within Professional Services, Public Sector, Infrastructure, Industrial & Manufacturing, High Net Worth Individuals (HNWI) and Consumer would be a strong advantage.
• You possess excellent interpersonal as well as written and verbal communication skills.
• You have a proven track record of meeting/exceeding your targets.
• You have a strong experience within consultative sales and possess the ability to prospect and manage senior level relationships.
• You are a strong networker & relationship builder
• You are highly goal driven and work well in fast paced environments
• You enjoy finding creative solutions to problems