Category Analyst at Twiga Foods

Category Analyst
Reporting to the Commercial Operations and Analytics Manager, the Category Analyst is responsible for executing the following key responsibilities:
Category Performance Analysis

• Analyze sales, pricing, inventory, and margin data to assess the performance of various product categories
• Identify growth opportunities, gaps in the product assortment, and areas for optimization to enhance category profitability and competitiveness
• Develop and maintain dashboards and reports to track key performance indicators (KPI’s) for each category, such as revenue growth, COGs, market share, impact of promotional activities, margins, rebates, etc

Data Driven Insights

• Use data analytics to identify customer purchasing patterns, product preferences, and emerging market trends
• Provide actionable insights and recommendations to the category management and procurement teams to guide strategic decisions on product assortment, pricing, and promotional strategies

Forecast and Demand Planning

• Contribute to demand forecasting by analyzing and presenting reports on historical sales data, seasonal trends, and market dynamics to guide inventory planning and procurement decisions
• Provide data to Category Managers to enable them develop inventory strategies to maintain optimal stock levels, reduce stockouts, minimize excess inventory and maximize profitability

Reports and Presentations

• Prepare detailed reports and presentations on category performance, market trends, and impact of strategic initiatives for customization by Category Managers in their various meetings
• Communicate complex data insights in a clear, concise, and actionable manner to support informed decision-making by Category Managers and the Head of Category

Innovation

• Proactively automate dashboards to reduce the manual updating of reports
• Stay abreast with evolving industry knowledge/information and understanding of the various analytical tools and systems that improve category/product analysis

Academic and Professional Qualifications

• Bachelor’s degree in Data Analytics, or numeric related disciplines preferred

Relevant Skills and Experience

• 2 years of experience in market analysis, data analytics, or a related role in the agricultural, food, or retail industry, preferably in a B2B e-commerce environment
• Strong analytical skills with experience in data analysis tools (e.g., Excel, SQL, Tableau, Power BI)
• Strong communication skills, with the ability to present complex data insights to various stakeholders
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously
• Self-motivated and proactive in seeking solutions and identifying opportunities for category growth
• Familiarity with e-commerce platforms and market research tools is a plus