Commercial Manager - Farm Chemicals & Fertilizers at Rose Avenue Group

Job Responsibilities

• Develop and implement successful sales strategies, marketing/sales plans and forecasts to achieve departmental objectives for products to meet the organizations revenue target each financial year.
• Develop and recommend product positioning, and pricing strategy to produce the highest possible long-term market share.
• Coordinate with the export farm agronomists and prepare monthly, quarterly and annual sales forecasts and set performance goals accordingly with the team.
• In liaison with the Head of Department, develop and justify annual revenue budgets as well as product-specific budgets/projections for new products.
• Monitor competitor products, sales and marketing activities.
• Perform market research and identify new potential customers and new market opportunities and adjust marketing strategy to meet changing market and competitive conditions.
• Building and strengthening business relationships with existing and prospective clients to achieve performance targets.
• Exploring opportunities presented by the market and developing innovative products and solutions that meet customer needs.
• Managing the business portfolio through business development in order to achieve the targeted business mix and loss ratio.
• Developing departmental budget and business plans to achieve the set company targets.
• Entrenching sales performance based appraisal of departmental sales staff in line with their set KPIs and departmental targets.
• Design, implement and review appropriate policies to guide work ethics and maintain best practice within the department.
• Plan and execute tactical sales campaigns to the highest standard, maximizing sales revenue wherever possible.
• Training, coaching and mentoring staff in order to improve sales performance and cohesion within the department.
• Participating in management meetings, projects and committees as assigned.

Other Requirements

• Bachelor of Science in Agriculture or related field
• Member of a relevant professional body
• Any advance training on Agronomy will be an added advantage
• At least 7 years relevant experience in sale of Chemicals & fertilizer products.
• 3 years of Commercial Managerial experience.
• Open to both local resource or expats.
• Superior Communication skills both written and oral
• Excellent Analytical skills
• Strong sales & negotiation skills 
• Strong interpersonal & leadership skills