Communication, PR, and Marketing Officer at Tenwek Hospital

Job Summary:

The Communication, PR, and Marketing Officer will be responsible for developing and implementing strategic communication, public relations, and marketing initiatives that promote the organization's mission and goals. The role requires a creative and analytical professional with a strong understanding of market trends, excellent communication skills, and the ability to manage multiple projects in a dynamic environment.

Key Responsibilities:

• Develop and implement comprehensive communication, PR, and marketing strategies aligned with organizational objectives.
• Conduct market research to identify trends, opportunities, and challenges to inform strategic planning.
• Build and maintain relationships with media outlets, stakeholders, and the public to enhance the organization’s image.
• Prepare press releases, media kits, and other PR materials to effectively
• Oversee the development and execution of marketing campaigns to promote the organization's services and programs.
• Utilize data analysis and market research techniques to measure campaign effectiveness and optimize strategies.
• Produce high-quality content for various platforms, including social media, website, newsletters, and print materials.
• Ensure consistency in messaging and branding across all communication channels.
• Plan and coordinate events, including conferences, seminars, and promotional activities to enhance the organization’s visibility and outreach.
• Collaborate with internal and external stakeholders to ensure successful event execution.
• Develop and manage the marketing and PR budget, ensuring effective allocation of resources.
• Monitor and report on budget performance, adjusting as needed to achieve financial goals.
• Oversee the production of media and print materials, ensuring quality and consistency in line with the organization’s standards.
• Coordinate with vendors and service providers for the production and distribution of marketing collateral.
• Work closely with other departments to ensure alignment and integration of communication, PR, and marketing efforts.
• Provide guidance and support to team members on communication and marketing-related tasks.

Qualifications:

• Education: Bachelor's degree in marketing, Communications, or a related field.
• Experience: 3 to 5 years of experience working in a busy marketing office.

Skills:

• Excellent interpersonal and communication skills.
• Proven understanding of market research techniques, statistical and data analysis methods.
• Budget-management skills and proficiency.
• Excellent organizational and multi-tasking abilities.
• Outstanding persuasion and creativity.
• Commercial/business awareness.
• Strong initiative and attention to detail.
• Solid knowledge of media/print production and communication.