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Fresh Life works with municipalities and urban residents to develop and scale safe, citywide inclusive and financially sustainable sanitation solutions in fast growing cities starting with Nairobi, Kisumu and Eldoret in Kenya. Our innovative solutions are designed to suit the realities of todays cities, which are densely populated and heavily built up, pa...
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About the role
The Communications & Marketing Specialist will play a key role in strengthening Fresh Life’s brand and public image, while supporting internal teams to deliver exceptional customer value.
This role will focus on positioning Fresh Life as a leader in non-sewered sanitation and an advocate for citywide inclusive sanitation, both locally and globally. The Specialist will drive high-quality communications and marketing initiatives that support customer acquisition and retention, contribute to a culture of excellence, and elevate the visibility of the Sanergy Collaborative.
Duties and Responsibilities
Brand & Content Development
- Develop and deliver high-quality communication materials across channels, including presentations, reports, website, and social media
- Create engaging content (blogs, press releases, newsletters, reports) that showcases Fresh Life’s and the Sanergy Collaborative’s work
- Capture and share customer stories tailored to different audiences
- Ensure all content aligns with Fresh Life’s brand and messaging
Media, Digital & Campaigns
- Manage digital platforms and social media channels
- Develop and implement digital marketing strategies to drive engagement and visibility
- Identify and pursue media opportunities to strengthen Fresh Life’s public profile
- Support and execute campaigns, including fundraising initiatives
Marketing & Customer Engagement
- Support customer acquisition and retention through community marketing activities (e.g. roadshows, activations, radio campaigns)
- Conduct market research and track performance of marketing activities
- Support Fresh Life’s reputation with public sector partners and key stakeholders
Events, Partnerships & Internal Support
- Plan and support events such as conferences, launches, and partner engagements
- Support media, partner, and funder visits, including site coordination and storytelling
- Collaborate with internal teams to support business initiatives
- Manage budgets and ensure high-quality, timely delivery of work
Qualifications
- At least 4 years’ experience in communications and marketing
- Bachelor’s degree in Communications or a related field
- Strong writing and storytelling skills, with the ability to tailor content for different audiences
- Experience managing digital platforms and social media
- A data-driven mindset, with the ability to track and measure impact
- Strong organisation skills and ability to manage multiple priorities
Added Advantage:
- Experience working with media (local or international)
- Photography, video production, or web management skills
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