Consultant (Digital Marketing) at Worldreader

Summary

• The consultant will take direction from the Director of Partnerships & Services. You will collaborate with Worldreader’s East Africa team, and be responsible for executing compelling digital marketing campaigns and projects.

This is a hybrid contract position based in Nairobi, Kenya.

Rate

Between 75,000 to 85,000 KES per month, not to exceed 783,613 KES for entire consultancy.

Timeline

• A total of 30 hrs per week for an estimated 9 months in alignment with the completed deliverables.

Deliverables

• Craft digital campaign strategies and execute digital marketing tasks.
• Create consistent brand messaging that builds strong connections between Worldreader and its audience and users.
• Analyze marketing campaign performances.
• Contribute to strategic planning meetings.
• Use insights from internal dashboard and past campaigns to optimize new ones.
• Work with internal and external content collaborators and the marketing team to bring marketing goals to life.
• Establish key performance indicators related to marketing strategies.
• Ensure SEO-optimized content to rank high on search engines.
• Recommend ROI measurements on all digital opportunities.
• Stay up to date with the best digital marketing tools.
• Engage with online audiences.

Desired Skills & Qualifications

• Must reside in or near Nairobi, Kenya.
• Passion for helping the world read.
• Firm grasp of emerging digital tools and thorough understanding of digital touchpoints.
• Excellent organizational and presenter skills.
• Clear, culturally sensitive communication skills.
• Fluent in English and Swahili (preferred).
• Proficient in Google Workspace (Docs, Slides, Sheets, Gmail, etc.)
• Ability to work remotely in a fast-paced environment.

Education and Experience

• Bachelor’s degree or higher in Communications, Marketing, or Advertising.
• Five years of digital marketing experience.
• Experience with pulling consumer insights by analyzing qualitative and quantitative data.
• Confident in both traditional and digital marketing.
• Proven to be a trusted advisor to teams and partners.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Hybrid work environment working from the Nairobi, Kenya office at least two days per week.