Consumer Data Lead - Africa Digital Hub at Diageo

Purpose of role

• Diageo has an ambition to make every consumer experience better with data. The purpose of this role is to step-change the speed and scale at which our consumer data is acquired and used across our brand plans.
• As the Consumer Data Lead in the Africa hub, you will enable the business to collect and use rich, relevant, and legally compliant data for marketing.
• You will ensure that global standards are deployed (and nuanced appropriately) within local marketing processes, technology eco-systems and third-party processing activities. This includes ownership of the standards around data collection and its usage, privacy related obligations, and above all, establishing authentic and trusted sources of the consumer data in our markets that we use effectively and optimize against as we learn.
• You will put into action strong working knowledge of consumer data related challenges in a marketing context i.e., data collection, consent and preferences management, data storage, sharing, data marketing, retention as well as breach and crisis management in case of issues.
• You will partner collaboratively with market representatives from Marketing, Legal and Commercial and work hand in hand with Global Marketing and Legal to set the standards, with the goal of simple, agile implementation in local market plans.
• Your success will be measured by your contribution to Diageo’s identifiable records ambition and utilization of those records.

Role responsibilities

• Overall – you will be the bastion of 1PD on behalf of markets, doing the technical and mechanical work that goes into collecting and maintaining this data.
  • You will align with markets on how they wish to activate their data in media and adjust the privacy policy, preference center and sign-up forms by working closely with legal, technical and dev teams as a project manager.
  • You will ensure that our 1PD data is compliantly transferred and utilized by our media agencies by co-ordinating the safe and compliant passage of this data through secured encrypted files.
• You will ensure potential new consumer data sources are well assessed following Diageo process.
• You will be the subject matter expert for our CRM and CDP technologies – owning the platforms success in markets through project management, training and management.
• You will help create the conditions so that markets can fold data into their everyday business – enabling safe access by agencies for media, consumer planners for insights and D2C teams for consumer activation.

Qualifications, Knowledge, and Experience

• Educated to a graduate/university level.
• You have a track record in the data field, including working with data ingestion, data technologies, privacy policies, preference centers, and more.
• You have demonstrable expertise in compliant data collection and usage, flexible to local market conditions.
• You have a history of assessing and acting on opportunity and risks in relation to consumer data usage.
• You are a collaborator with proven experience developing cross-functional partnerships.
• You have strong industry experience and knowledge. You know what great data storage / activation looks like. You understand and stay up to date on the privacy landscape. You intimately understand the implications of GDPR.