Content Management Officer at HFC Limited

Reporting To: Head of Marketing

Overall Job Purpose

The Content Management Officer will be responsible for nurturing a strong industry network, increasing brand awareness and developing an enviable corporate image by developing and executing effective communication and media relations programs.

Principle Accountabilities

• Develop content strategy aligned with short-term and long-term marketing targets
• Collaborate with marketing and design teams to plan and develop site content, style and layout
• Create and publish engaging content
• Edit, proofread and improve writers’ posts
• Liaise with content writers to ensure brand consistency
• Optimize content according to SEO
• Use content management systems to analyse website traffic and user’s engagement metrics
• Manage content distribution to online channels and social media platforms to increase web traffic
• Develop an editorial calendar and ensure content team is on board
• Ensure compliance with law (e.g. copyright and data protection)
• Stay up-to-date with developments and generate new ideas to draw audience’s attention
• Design of digital content

Minimum Qualifications, Knowledge and Experience

1. Degree in Communication, Marketing, Information Technology or relevant field.
2. At least 3 yea rs’ experience in a similar role.

Key Competencies and Skills

• Hands on experience with MS Office and WordPress
• Basic technical knowledge of HTML, web publishing UI/UX design
• Knowledge of analytics interpretation including SEO and web traffic metrics
• Familiarity with new media including social media
• Excellent writing skills
• Attention to detail
• Good organizational and time-management skills
• Knowledge of design applications
• Time Management & Planning.