Creative Marketing Lead at BBROOD Kenya

Duties & Responsibilities:

• Consistently develop strategies that tell the Bbrood story and safeguard the company’s brand identity.
• Plan and execute a marketing strategy, including SEO, social media presence and oversee designing and production of marketing materials, both online and offline
• Generate impactful sales centric campaigns to increase footfall at the shops and sales on the online platforms.
• Conduct surveys to measure product performance and customer service, and report on campaign effectiveness
• Handle online and offline customer complaints, maintain a record for reference and share delivery platforms report weekly for analysis.
• Create marketing synergy between Bbrood and Stean’s (Sister company) to elevate the coffee experience for our customers.

Requirements:

• Demonstrate experience in a similar role together with a learning attitude
• Proven experience in creativity and leading cross-channel marketing campaigns that engage, educate, and motivate consumption.
• Excellent written and oral communication skills with a love for great and witty communication.
• Good experience with data-driven SEO analysis and optimization.
• BA/BSC degree in Marketing from a recognised institution.
• Brings positive energy, enthusiasm, a can-do attitude to the team and ablility to operate in a dynamic office set-up