Digital Advertising Specialist EA at Lapaire Glasses

Job Summary

Start Date: January 2022

The Digital Advertising Specialist will develop online media campaigns to increase both brand notoriety and purchase consideration. He/she will be part of the Marketing team and will report directly to the Head of Marketing for Africa.

His/her job will be composed of 2 main responsibilities:

Design digital media campaigns aligned with business goals

• Embody Lapaire Group’s brand, values and mission
• Coordinate the creation of digital content across different channels
• Develop online advertising (Facebook ads, Google ads, etc.) to boost brand awareness and purchase consideration

Maintain a strong online company voice through social media

• Liaise with Marketing, Sales & Product development teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI (return on investment) & KPIs (key performance indicators)
• Provide regular report to marketing manager and occasional reports to EA Branch Managers

Candidate profile

• Solid background of 1 to 2 years in Digital Advertising (Facebook ads, Google ads etc.) and content creation is required for this job.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, paid social media and/or display advertising campaigns.
• Excellent communication and writing skills in English.
• Comfortable working with Google Suite, especially Google Sheets/Excel.

Personal Skills To Be Successful In This Job

• Altruism: Money is important but helping others is even more satisfactory for you
• Creative & resourceful: You have tons of ideas & like to follow new content trends
• Curious: Discovering new things is exciting to you
• Rigorous & well organized: You never get lost & keep good track of your tasks
• Reactive: You convert ideas into actions in no time
• Highly motivated and passionate: You always want to go beyond your objectives.