Digital Content Creator at International Land Coalition (ILC)

DUTIES AND RESPONSIBILITIES

In this role you will be expected to:

CREATE AND DISTRIBUTE DIGITAL CONTENT

• Develop a comprehensive digital media strategy, integrating new and innovative ways of amplifying ILC member voices and achievements
• Write shareable, compelling and persuasive content to tell the stories coming from of the ILC network, demonstrating how land rights are essential for achieving sustainable development
• Lead regular creation, scheduling and posting of social media and editorial content, ensuring timely and relevant connections with advocacy and campaign moments, while being responsible for weekly digital programmes and calendar
• Create social media toolkits to send to network around advocacy events/moments
• Actively contribute to team creative brainstorming and keep abreast of new trends and creative ways to tell stories using a variety of media outlets
• Contribute to the design and production of creative assets, including e-newsletters, website content, video and audio material, infographics, animations, corporate material, annual and triennial reports, strategies and social media campaign toolkits.
• Provide guidance and resources to assist operational staff, regional communications managers, and members to provide the relevant information for substantive communication products on the impact of ILC
• Regular updating of corporate website in all 3 languages
• Conduct digital marketing analysis to enhance outreach and engagement and drive traffic to website

SUPPORT NETWORK BUILDING AND INCREASE ENGAGEMENT

• Creatively engage audiences on social media channels, through a wide range of social media activities, including lives, polling and challenges on Facebook, Twitter, Instagram, and LinkedIn accounts
• Cultivate and strengthen ILC's community and following, using engagement tactics to inspire action and an emotional connection to the network and mission
• Equip ILC brand ambassadors with the tools to best represent ILC in public spaces and across digital channels
• Support the design and implementation of live coverage across social media platforms for key events
• Produce monthly reports for wider team, recommending strategic approaches to increase ILC’s social media engagement and widen outreach
• Research new target audiences and identify best digital tools and tactics on how to reach them, including searching for potential influencers and creators to partner with
• Identify trends and recommend ways to integrate land rights into emerging and linked topics; climate change, food systems, inequality, democracy, etc.

REQUIRED SKILLS

EDUCATION

• Advanced University degree in Marketing, Communications, Journalism or relevant field. The advanced university degree may be substituted by a first university degree (Bachelor or equivalent) plus 2 additional years of relevant professional experience, over and above the 5 minimum years as stipulated below.
• At least 5 years of relevant working experience in digital communications, social media marketing.

EXPERIENCE

• Demonstrated excellence in writing, proofreading, and editing in English, including the ability to synthesise complex policy issues into accessible and impactful content
• Experience creating strong, engaging content for a comparable organisation/mission
• Substantive understanding of and/or background in one or more of the following areas of specialization: land governance, poverty reduction, human rights, democratic governance and processes, environment and climate change
• Demonstrable creativity and a flair for pitching and developing interesting and newsworthy stories
• Proficiency with the technical aspects of producing and distributing digital media content, and experience in engaging audiences through effective management of social media channels and tools
• Ability to work effectively with a multidisciplinary and multicultural team
• Demonstrated ability to meet deadlines, multitask and work under pressure to meet individual project needs

TECHNICAL

• Integrated marketing knowledge
• Good understanding of search engine optimization (SEO) to increase site traffic
• Data analysis - monitoring social media and website metrics
• Familiarity with audio and video production programmes
• Knowledge of CMS, wagtail an asset.

LANGUAGE REQUIREMENT

• Fluency in English. Knowledge of French and/or Spanish is a major asset.

TERMS

• The consultant will work as part of the corporate communications team, under the supervision of the corporate communications lead, with the first three months probationary. Flexible work arrangements will be considered, however being close to the GMT+1 time zone is an added benefit.