Digital Content Strategist at Aquantuo

Responsibilities

• Develop and execute comprehensive digital content strategies aligned with the organization's overarching marketing objectives across several regions.
• Conduct extensive research to gather valuable insights into the target audience's demographics, preferences, and online behavior.
• Identify gaps in the existing content landscape and proactively identify opportunities to create compelling and valuable digital content.
• Collaborate closely with cross-functional teams to define clear content objectives, messaging strategies, and impactful storytelling techniques.
• Create well-structured content calendars and schedules to ensure the timely delivery and publication of content assets.
• Generate, edit, and meticulously proofread high-quality content for various digital channels, including websites, blogs, social media platforms, emails, and digital campaigns.
• Optimize content for search engines (SEO) by employing effective techniques and implementing content distribution and promotional best practices.
• Monitor and analyze content performance using advanced analytics tools to identify trends, measure effectiveness, and provide data-driven recommendations for continuous improvement.
• Stay up to date with industry trends, emerging technologies, and evolving content marketing best practices to maintain a competitive edge.
• Collaborate closely with designers, developers, and other stakeholders to ensure seamless integration of content across multiple digital platforms.
• Oversee end-to-end content production processes, including content creation, curation, and sourcing, while ensuring compliance with brand guidelines.
• Identify and implement strategic content distribution channels and establish partnerships to broaden the reach and enhance the visibility of digital content.
• Stay vigilant in monitoring industry trends and competitor activities to identify new opportunities and stay at the forefront of best practices.
• Continuously expand knowledge and awareness of digital content trends, emerging technologies, and relevant advancements within the industry.
• Other duties as may be assigned by management.

Qualifications

• 3 - 6 years of experience as a Digital Strategist, Social Media Strategist, or similar role
• Strong creative writing, copywriting, and copyediting skills
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, YouTube, Email Marketing, TikTok and other social media best practices
• Direct experience using social media management tools (e.g., Hootsuite, Sprinklr)
• Proficiency with WordPress, web design and publishing
• Detail-oriented with strong ability to work under pressure to meet deadlines
• Proficiency with video and photo editing tools, digital media formats, and HTML
• Understanding of SEO and web traffic metrics
• Good understanding of social media KPIs
• Excellent multitasking skills
• Critical thinker and problem-solving skills
• Experience with Adobe Creative Cloud (Photoshop, Premier Pro, InDesign) or equivalent digital media editing tools is preferred.