Digital Marketing Consultant (Freelancer) at Generation

Scope of Work

The Digital Marketing Freelance Super Agent will be expected to deliver the following:

• Onboard an agreed-upon number of graduates for a 6-week apprenticeship program where you will mentor and link them with gigs to kick-start their earning journey.
• Support graduates in landing new jobs through job linkages, such as shared contracts, subcontracting, or introducing them to potential clients.
• Develop a structured mentorship program that will ensure that graduates: 
• Practice the skills learnt to be at par with industry standards,
• Work on gigs under your guidance to attain the required standards 
• Work independently on allocated gigs  
• Learn how & work on finding gigs independently 
• Review their portfolios and platform accounts to ensure they align with the graduate skills and market standards
• Provide continuous coaching and upskilling to the graduates in line with the industry needs

Transition Month 

• Mentor the graduates over a transition period of 1 month to acquire gigs independently and evaluate their work before submission to clients 
• Provide the graduates with complementary job linkages over the transition period to help them attain their earning target  
• Conduct follow-up and support sessions for graduates who may be struggling to secure their first independent gig. 
•  Create a structure for peer mentorship of the upcoming cohorts 

Monitoring and Reporting

• Develop a monitoring and reporting framework in collaboration with Generation Kenya to track the progress of graduates during the attachment period.
• Provide Biweekly updates on the progress of the graduates on an agreed-upon template
• Participate in regular check-ins with the Generation Kenya team
• Collaborate with the Generation Kenya team to identify and address training quality issues and emerging challenges.

Deliverables

• The Digital Marketing Freelance Super Agent will be required to deliver the following:
• A detailed apprenticeship work plan outlining the weekly engagement plans, work delivery support structures, and a transition plan for the learners
• Direct Job Linkages and Mentorship to the mentees during the apprenticeship phase. 
• Periodic expert-led mentorship sessions for learners.
• Bi-weekly progress reports on graduates during the attachment period.
• A final post-apprenticeship report.

Duration of Engagement

The engagement will run for a period of six months, renewable upon mutual agreement and performance.

Qualifications and Expertise Required

The ideal Digital Marketing Freelancer Super Agent should:

• Be an active digital marketing freelancer for at least 2 consecutive years with earnings over $10,000
• Demonstrate consistent success on recognized platforms or direct client engagements 
• Possess the ability & availability to mentor and commit to a structured engagement schedule
• Be open to providing graduates with paid gigs
• Have a good command of communication tools (e.g., Zoom, Google Meet).
• Demonstrate a willingness to support graduates in achieving the set metrics.