Digital Marketing Executive at Nairobi West Hospital Ltd

Promote company's brand. products and services through social media platforms and serve as a public spokes' person for the hospital through Digital Media Academic and professional qualifications

• Degree/Diploma/Certificate in Digital Marketing. Communications or a related field
• 2-3yrs experience working preferrably in the healthcare industry.
• Strong understanding of SEO, SEM, social media, and content marketing strategies.
• Proficiency in Google Analytics, Google Ads, and major social media platforms.
• Comprehensive knowledge of marketing processes and best practices.

Roles & Responsibilities

• Develop and execute digital marketing strategies across various channels (SEO, SEM, social media, email, content marketing, etc.).
• Manage and optimize online advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI.
• Conduct market research to identify trends and target audiences.
• Monitor and analyze website traffic and user engagement metrics using tools like Google Analytics.
• Create and manage engaging content for social media platforms, blogs, and email newsletters.
• Create and design content explainers such as videos. banners, flyers. Design, develop and edit photos and videos to use in ads that compel people to take actions.
• Collaborate with the design team to create visually appealing marketing materials.
• Stay up-to-date with digital marketing trends and emerging technologies.
• Assist in the development of marketing materials and promotional campaigns.
• Prepare regular reports on campaign performance and suggest improvements.
• Any other duty that may be assigned.