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  • Posted: Sep 5, 2025
    Deadline: Sep 5, 2025
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  • Optica was formed in 1959 in Nairobi, Kenya. The company has grown steadily over the years to become the largest optical practitioners in East Africa region. What began as a one room, 5 staff operation has today grown to 30+ branch operations with 300+ staff. Our Services Kenya has 100’s of opticians who are running shops but are not qualified to test...
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    Digital Marketing Manager

    Job Summary

    • Optica is looking for a highly motivated and experienced digital marketing manager to join our team. The ideal candidate will have 3+ years of experience in digital marketing, with a strong understanding of social media marketing, PPC (Google Ads), and influencer marketing. They will be responsible for developing and executing digital marketing campaigns, managing budgets, and tracking results.

    Key Responsibilities

    • Develop, execute, and monitor Google Ads campaigns
    • Responsible for fully handling all social media platforms, which includes creating social calendars and executing the schedule and posting of organic and paid posts Manage Meta Ads platform
    • Identify and collaborate with influencers
    • Working with graphic designer and photographer/videographer for all digital marketing content
    • Liaising with various vendors needed for digital marketing works
    • Using Google Analytics and other tools to monitor and report on all digital marketing efforts
    • Providing frequent accurate reports with analysis and actionable insights
    • Stay up to date with latest marketing trends
    • Meeting deadlines and understanding what to prioritize
    • Managing all internal marketing communications
    • Experience: Minimum 3 years professional digital marketing experience and 6 years marketing experience.
    • Salary: Ksh. 90,000 Gross

    Check how your CV aligns with this job

    Method of Application

    Email your application to hr.careers@optica.africa
    Deadline for applications: 5th September 2025

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