Digital Marketing Manager at Optiven Limited

Job Purpose Statement:

The job holder is responsible for driving sales and enhancing brand image, including:

• Leading digital marketing team.
• Developing and executing effective digital marketing strategies.
• Managing budgets effectively.
• Optimizing content for engagement and growth.

Key Responsibilities:

Marketing Strategy Development & Execution

• Implement and continually optimize digital marketing strategies for improved performance.
• Analyze and refine past strategies based on performance data, adapting them to meet evolving business goals.
• Ensure compliance with internal policies and digital marketing best practices.
• Support event planning and management by providing necessary digital materials and coverage.
• Stay updated on digital marketing trends, viral challenges, and emerging technologies to keep marketing efforts innovative.
• Generate social media and google ads to market our products in order to generate leads that can convert.

AI-Driven Marketing, Analytics & Innovation

• Champion the adoption and strategic use of AI-powered tools across digital marketing, including content creation, SEO, paid media optimization, lead scoring, and performance analytics.
• Leverage AI-enabled analytics to generate actionable insights on customer behavior, campaign effectiveness, conversion trends, and ROI to support data-driven decision-making.
• Integrate AI tools into creative workflows (design, copy, video, and automation) to improve turnaround time, consistency, and output quality while safeguarding brand standards.
• Guide and train the digital marketing team on the effective, ethical, and compliant use of AI tools, ensuring alignment with company policies and data protection requirements.
• Continuously evaluate emerging AI and marketing technologies and recommend enhancements that support sales growth, customer engagement, and operational efficiency.
• Ensure AI-driven initiatives align with overall marketing strategy, customer experience objectives, and business goals.

Budget Management

• Develop and manage monthly budgets for digital advertising across platforms.
• Manage campaign budgets and payments as per agreed parameters.
• Track campaign performance in real-time and adjust budgets as needed to maximize ROI.
• Ensure all campaigns remain within budget and contribute to overall sales objectives.

Campaign Management

• Plan and execute digital marketing campaigns, ensuring alignment with broader company objectives.
• Oversee content creation, including planning, scheduling, and posting on social media platforms.
• Oversee photographers, designers, and other teams to produce creative and engaging content.
• Monitor and respond to customer queries across digital channels.

Lead Generation & Management

• Generate leads daily through digital platforms, ensuring proper distribution to sales teams.
• Reactivate old leads and maximize engagement to drive conversions.
• Prepare and submit daily, weekly, and monthly reports on lead generation, campaign performance, and overall digital activities.
• Train relevant departments, like sales, on digital lead generation techniques.

Social Media Management

• Create and manage high-quality content (banners, videos, blog posts) optimized for SEO and tailored to target audiences.
• Identify, engage, and manage influencers to enhance brand visibility and ensure campaign objectives are met.
• Regularly refresh social media channels with content that supports marketing campaigns, product launches, and events.
• Employ new techniques and adhere to web etiquette to maximize online presence.
• Social media planning and scheduling- What content should be posted at what time and guiding the Photographer and Designer on what photo/video should accompany the content.
• Manage relationships with influencers and external partners to boost reach and engagement
• Set targets for the influencers selected in consultation with Directors and ensuring that targets are met.
• Set terms of agreement with the influencers in consultation with the Legal Team.
• Staying on top of the latest social media trends.
• Enhance customer engagement and loyalty by creating compelling, engaging, and relevant content that resonates with the audience and encourages interaction.

Website Management

• Oversee the maintenance and optimization of the company website,
• Ensuring the website remains user-friendly and interactive.
• Ensure website information is up-to-date with relevant content.

People Management (10%)

• Supervise and support the digital media team, ensuring effective task distribution and coordination with other departments.
• Conduct regular team meetings,
• Provide feedback and training
• Ensure team compliance with company policies, handle disciplinary issues, and promote team growth through training and development.
• Provide clear direction and guidance to the team, setting goals and expectations.
• Set performance objectives and key performance indicators for team members.
• Identify skills and development gaps within the team.
• Address and solve conflicts that may arise within the team.
• Implement strategies to keep team members motivated.
• Maintain open and effective communication within the team.
• Mentor and support team members

Other duties assigned from time to time

Qualification and Experience Requirements:

• Bachelor in Marketing, Linguistics, Business Administration, Media and Communication or Any Other Related Field
• A Master’s Degree in Marketing, Digital Marketing, Or A Related Field is an added advantage
• Professional certifications in Artificial Inteligence (AI), Search Engine Optimization (SEO), Google Analytics, and Data Analytics will be an added advantage.
• Certificate in Private-Public Partnerships (Added Advantage)
• Minimum of five (5) years’ relevant work experience in graphic design or a related creative field.
• At least two (2) years of the above experience must have been in a supervisory or leadership role.
• Demonstrated ability to integrate AI tools into creative and marketing workflows to improve efficiency, quality, and turnaround time.

Competency Requirements:

• Creative Thinking: Strong conceptual and innovative thinking with the ability to translate ideas into impactful marketing and creative outputs.
• Excellent Writing Skills: Exceptional written communication skills, with the ability to produce clear, compelling, and brand-aligned content.
• Interpersonal and Negotiation Skills: Proven ability to engage, influence, and negotiate effectively with internal and external stakeholders.
• Multi-Tasking Abilities: Demonstrated capacity to manage multiple projects concurrently while meeting tight deadlines and maintaining quality standards.
• People Management: Strong leadership skills with experience in supervising, coaching, and motivating creative or marketing teams.
• AI tools application skills: Practical experience using AI-driven tools for AI-enabled analytics to support data-driven decision-making and ROI measurement.