Digital Marketing Officer at Mintvilla Housing Real Estate

JOB DESCRIPTION 

JOB SUMMARY

Manage all social media channels and campaigns to sustain an engaging audience experience, to increase audience satisfaction 

KEY RESPONSIBILITIES AND DUTIES

1. Content Creation
   1. Edit videos, create transcriptions, convert videos into content that can be used across social media and blogs such as IG and FB stories, Youtube, etc
   2. If on location, be available for shooting on site on designated shooting days.
   3. Develop strategy and tactics to address organizational and client needs through paid and organic social & digital media
   4. Create, manage, and optimize social and digital media campaigns using Facebook/Instagram/Twitter/LinkedIn/Pinterest/Snapchat/Google advertising platforms.
   5. Conduct keyword and demographic research to inform targeting strategies within contextual advertising campaigns.
   6. Use analytics tools Google Analytics, and others available to create dashboards, reports, and other documents to update internal staff and clients as to campaign results.
   7. Design, develop and edit photos and videos to use in ads that compel people to take action.
   8. Design and edit websites using present themes in WordPress
2. Digital Marketing
   1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
   2. Develop and monitor campaign budgets. Plan and manage our social media platforms. Prepare accurate reports on our marketing campaign’s overall performance.
   3. Coordinate with advertising and media experts to improve marketing results.
   4. Identify the latest trends and technologies affecting our industry.
   5. Evaluate important metrics that affect our website traffic, service quotas, and target audience.
   6. Work with your team to brainstorm new and innovative growth strategies.
   7. Oversee and manage all contests, giveaways, and other digital projects.
   8. Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
   9. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
   10. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
   11. Conduct research and analyse data to identify and define audiences.
   12. Manage promotional marketing activities.
   13. Organize events and product exhibitions.
   14. Update databases and use a customer relationship management (CRM) system.
   15. Track media coverage and follow industry trends.
   16. Submit Weekly, monthly and quarterly reports to the Supervisor/ Line manager.
   17. Developing and implementing sales and marketing strategies.
   18. Proactively seeking ways to drive and streamline daily marketing processes and procedures that supports high performance.
   19. Expedite the resolution of customer problems and complaints to maximize satisfaction
   20. Supply sales manager with reports on customer needs, problems, interests, competitive activities and potential for new products and services.
   21. Keep abreast of best practices and promotional trends.
   22. Manage and actively update our social media platforms Facebook, Twitter, IG
   23. Perform any other duties assigned by your supervisor and line manager from time to time